Create a Lead Generation Report Template for Adwords


Do you manage several PPC / Adwords campaigns for your clients? Then you might be interested by getting yourself a Lead Generation Report Template for Adwords!


Because it will help you save precious time. Indeed, most of the time, every lead generation reports are similar. Creating a template will allow you to quickly put up a report in seconds.

How do you create a lead generation report template for Adwords?

First off, let’s ask ourselves what should we see in such report?

Lead generation KPIs are, well, obviously about leads. Here are some interesting lead generation KPIs we can get from Adwords:

  • Total conversions
  • Conversion value (real revenue or estimated value from a lead)
  • Cost per conversion
  • View-through conversions (conversions that happen after seeing an ad from another channel)
  • Conversion rate
  • Conversions by conversion types
  • Conversions by Ad Network
  • Conversions by AdGroup

Once your lead generation KPIs are defined, you have to create your report. This is pretty straight forward actually using our fully visual editor. Then, this report will act as your base template for your future reports. How can copy this lead generation template by using the “clone” feature:


That’s it! Now you have an easy way to create a lead generation template for your Adwords clients in less than a minute.

» Create your own Adwords lead generation template

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at!
View his LinkedIn profile or email Stephane:

Category: Key Performance Indicators (KPI), Marketing Dashboards, Web Analytics | Tags: , Comment »


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