Create Custom Dashboards Using AdWords Reporting API

Adwords provides a very powerful API to access its rich database. We recently integrated Adwords API into DashThis. It’s now easier to create a great custom paid search dashboards!

We created the following standard KPIs available from the Indicators drop down menu:

  • Average CPC
  • Average CPM
  • Average Position
  • Clicks
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • CTR
  • Impressions
  • Remarketing List Size
  • Search Budget Lost Imp. Share
  • Search Impression Share
  • Top Ad Groups (Clicks)
  • Top Campaigns (Clicks)

What are the metrics and dimensions available?

Dimension are:

  • Ad Group
  • Ad Group Status
  • Ad Network
  • Campaign
  • Campaign Status
  • Click Type
  • Device
  • Goal Name
  • Keyword
  • Keyword Status
  • Name

Metrics are:

  • Ad Clicks
  • Ad Cost
  • Ad Impressions
  • Average Ad Position
  • Click-Through-Rate (CTR)
  • Content Budget Lost Impression Share
  • Content Impression Share
  • Conversion Rate (Leads/Clicks)
  • Conversions (many-per-click)
  • Cost Per Click (CPC)
  • Cost Per Conversion
  • Cost Per Thousand Impressions (CPM)
  • Goal Completions Total (Conversions)
  • Remarketing List Size
  • Search Budget Lost Impression Share
  • Search Impression Share
  • Search Lost IS (rank)

Do you need to create a dashboard using data from Adwords reporting API? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at!
View his LinkedIn profile or email Stephane:

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