Create Custom Dashboards Using AdWords Reporting API

Adwords provides a very powerful API to access its rich database. We recently integrated Adwords API into DashThis. It’s now easier to create a great custom paid search dashboards!

We created the following standard KPIs available from the Indicators drop down menu:

• Average CPC
• Average CPM
• Average Position
• Clicks
• Conversion Rate
• Conversions
• Cost
• Cost Per Conversion
• CTR
• Impressions
• Remarketing List Size
• Search Budget Lost Imp. Share
• Search Impression Share
• Top Ad Groups (Clicks)
• Top Campaigns (Clicks)

What are the metrics and dimensions available?

Dimension are:

• Ad Group
• Ad Group Status
• Ad Network
• Campaign
• Campaign Status
• Click Type
• Device
• Goal Name
• Keyword
• Keyword Status
• Name

Metrics are:

• Ad Clicks
• Ad Cost
• Ad Impressions
• Average Ad Position
• Click-Through-Rate (CTR)
• Content Budget Lost Impression Share
• Content Impression Share
• Conversion Rate (Leads/Clicks)
• Conversions (many-per-click)
• Cost Per Click (CPC)
• Cost Per Conversion
• Cost Per Thousand Impressions (CPM)
• Goal Completions Total (Conversions)
• Remarketing List Size
• Search Budget Lost Impression Share
• Search Impression Share
• Search Lost IS (rank)

Do you need to create a dashboard using data from Adwords reporting API? Then, you should try DashThis!