Create Custom Dashboards Using AdWords Reporting API

Custom Dashboards using Adwords Reporting API

Adwords provides a very powerful API to access its rich database. We recently integrated Adwords API into DashThis. It’s now easier to create a great custom paid search dashboards!


We created the following standard KPIs available from the Indicators drop down menu:


  • Average CPC
  • Average CPM
  • Average Position
  • Clicks
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • CTR
  • Impressions
  • Remarketing List Size
  • Search Budget Lost Imp. Share
  • Search Impression Share
  • Top Ad Groups (Clicks)
  • Top Campaigns (Clicks)


What are the metrics and dimensions available?


Dimension are:


  • Ad Group
  • Ad Group Status
  • Ad Network
  • Campaign
  • Campaign Status
  • Click Type
  • Device
  • Goal Name
  • Keyword
  • Keyword Status
  • Name

Metrics are:


  • Ad Clicks
  • Ad Cost
  • Ad Impressions
  • Average Ad Position
  • Click-Through-Rate (CTR)
  • Content Budget Lost Impression Share
  • Content Impression Share
  • Conversion Rate (Leads/Clicks)
  • Conversions (many-per-click)
  • Cost Per Click (CPC)
  • Cost Per Conversion
  • Cost Per Thousand Impressions (CPM)
  • Goal Completions Total (Conversions)
  • Remarketing List Size
  • Search Budget Lost Impression Share
  • Search Impression Share
  • Search Lost IS (rank)

Do you need to create a dashboard using data from Adwords reporting API? Then, you should try DashThis!

Stéphane Stéphane Guérin

Stéphane has been working on business web projects for more than 15 years. After creating and selling numerous web marketing agencies and web apps, he founded DashThis in 2011. 

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