Data Storytelling: Painting the Big Picture with DashThis

Data Storytelling

Behind every set of numbers in a chart is a story to be uncovered. Raw data may give analysts valuable insights into customer behavior, market trends, and other measurable outcomes. 


But the story behind the metrics accurately represents a company’s vision and growth. Shareholders and colleagues alike should be able to revel in the excitement of an enticing story, not just its monetary outcome. 


With DashThis, businesses can easily communicate the story behind the data. Our platform provides tools and techniques that allow businesses to amplify their data storytelling capabilities, turning raw data into exciting and engaging visuals. 


In today’s article, we’ll look at how DashThis provides simple, accessible navigation channels and abundant features—all as a means to breathe new life into seemingly monotonous data. 



Leveraging Multiple Data Sources for a Cohesive Narrative

One of the critical strengths of DashThis lies in its ability to aggregate data from multiple channels into a single, unified dashboard. 


Whether you're monitoring metrics from social media platforms, Google Analytics, or specialized SEO parameters like backlinks, DashThis brings everything together. This multi-channel perspective is crucial for compelling data storytelling.


You can weave a more intricate and comprehensive narrative around your marketing efforts by consolidating various data streams. 


For example, a sudden spike in website traffic could be tied to a recent backlinking strategy or a successful social media campaign. Rather than presenting fragmented snapshots, DashThis lets you paint the big picture, making your data storytelling compelling and actionable.


DashThis Templates That Tell a Tale

How information is presented can go a long way towards communicating its meaning. With a bevy of attractive and compelling DashThis report templates, businesses across every industry can easily create a report that tells a compelling story to their intended audience. 


Selecting from among the following report templates, you can provide the relevant information in an exciting and visually engaging presentation, ensuring everyone understands what’s happening. These DashThis templates paint a clear picture without the usual cumbersome aspects of reports. 


Businesses can choose from DashThis report templates that feature:

  • SEO reports
  • Google Analytics updates
  • Email marketing results
  • Paid marketing campaign (PPC) updates
  • Ecommerce KPI targeting
  • Social media campaign optimization
  • Digital marketing tracking


DashThis’s SEO reports in action


With eye-catching graphics and charts that you can fill in with the relevant data with just a few clicks, your reports will be accessible to everyone. Each team member will clearly understand everything from KPIs to potential mistakes in internal processes.


DashThis Integrations

Aside from crisp visuals, DashThis integrations are another way users can accelerate their workflows and automate the repetitive parts. Whether it’s Ahrefs, Moz, SEMRush, or another top SEO tool, you can, for instance, measure the performance of your content in real-time. 


Other integrated tools, such as Hubspot, Facebook Insights, Instagram Ads, LinkedIn Pages, and Youtube, allow you to measure the impact of your social media and email marketing campaigns all in one place. 


Sharing these data sets in attractive, easily accessible, and quickly understandable charts, tables, and graphics helps emphasize the overall story in which each element plays a part. 


How to create a YouTube integration through your DashThis dashboard


Two-Step Integrations Expand the Possibilities

With DashThis integrations, even third-party software can be integrated indirectly. That means that utilizing DashThis and its integrated software can open up doors beyond even native DashThis integrations.


One of the best things about DashThis integration is that everything is two steps away, at most. For instance, if your team of devs is using a React docx viewer to collaborate on app documentation, you can import the data into a Google Sheets file and transform it into a DashThis dashboard in seconds. This lets you keep track of even the most complex development pipelines, have a clear overview, and have a foundation to base future decisions on.


DashThis Security Features for Enhanced Protection

DashThis provides a kaleidoscopic selection of integrations, tools, and features for users to choose from, and it also ensures that users benefit from enhanced protection. DashThis’s comprehensive security features protect every user function. 



In the realm of data storytelling, the reliability of your narrative is only as good as the security of the software you’re using


DashThis understands the importance of this relationship, employing state-of-the-art security measures to safeguard your data. From IP restrictions and dashboard PINs to robust access controls, DashThis ensures that the data you incorporate into your stories is secure and reliable.


Such rigorous security protocols don't just protect against unauthorized access—they also uphold the credibility of your data. 


This is especially crucial when dealing with sensitive metrics such as SEO data, financial figures, or customer behavior analytics. By leveraging DashThis's secure platform, you're not just painting a compelling picture; you're ensuring it's based on a canvas of trustworthy data that’s easily accessible by the whole team.


Final Thoughts

Data storytelling requires creativity, ingenuity, and an in-depth understanding of the data. But it also requires combining data sets, interpreting and analyzing the results, and presenting that information in an exciting multimedia format. 


The most compelling data storytelling uses images, graphs, charts, and clear language that draws in viewers and presents a compelling narrative that is easy for readers and audiences to follow. 


At DashThis, various tools and techniques allow you to easily assemble, analyze, and report on the story behind your data. DashThis includes integrations with tons of helpful apps and software to allow you to create a richly layered portrait of your company’s campaign growth and goals. The report templates allow you to present complex information with plenty of detail while adhering to a straightforward narrative that is easy to engage with. And every function offered by DashThis is protected with enhanced security features to ensure that your data is- and remains- secure. 


If you are ready to benefit from the incredible data storytelling capabilities that DashThis can provide, sign up for a free 1-on-1 live demo with DashThis reporting experts to learn more about the tools and capabilities DashThis can offer. 


Nahla Davies

Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed—among other intriguing things—to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.

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