Do you sometimes have problems that you actually enjoy having? Like… having too many options to choose from? Well, that’s a difficulty I’m facing right now: I have a product update to write and sooo many things to talk about!
Our team was on fire this past month! You know what? I don’t want to choose, I want to write about everything!
Ready for a ton of updates? Let’s go!
We’re in the middle of many projects with Facebook Ads lately, so there are many updates on this front. Have a look!
We’ve got new metrics! And pretty neat ones, I must say. Remember the days when you had to select the metric “Actions” and then choose the specific action type in another dropdown menu, all so you could see the numbers of Likes? Well, those days are over!
We’ve transformed the most used action types into actual metrics. There’s no need to click on two things now! You’ll find them in the dropdown menu, among the regular metrics, when creating a custom widget. Check out this table containing every Facebook Ads metric to see what you can choose from! These new metrics also have corresponding preset widgets, in case that’s what you prefer! We’ve even made a video to show you how quick and simple it is!
Check it out here:
Facebook Ads doesn’t only have new metrics, it also has a new filter! You can now break down your data according to the platform.
Facebook Ads makes it easy to manage your ads: it centralizes 4 platforms into one interface. The downside of this used to be data aggregation: when you created a widget with Facebook Ads, the data displayed in your widgets was actually the sum of the data from both Facebook and Instagram. See how I’ve used the past tense? It’s because you can now decide exactly what you want to see!
In order to provide you with the data you want and need, we’ve created a new filter called Platform. This filter allows you to see data from just one of the 4 different platforms (Facebook, Instagram, Messenger, Audience Network), or from all of them together! If you want to learn all the details on how to use this new filter, we’ve described everything in this section of our Help Center. Have a look!
It’s time to unleash the power of these platforms!
The last thing (for now!) we’ve updated in Facebook Ads is the way the metrics are displayed in the dropdown menu.
They are now grouped by goals: Conversion, Engagement, and Performance. We’ve reorganized the metrics so that you don’t need to spend so much time looking for what you want.
Organization is the key to efficiency!
We know that CSV files might seem a bit arduous at first sight, so we’ve reinforced the support along the way for you!
First things first, we’ve added a tooltip in the CSV files section. It’s a link to a revamped Help Center article that’ll tell you what a CSV file is and how it should be structured. You can now easily and quickly access this information before creating a template! It’ll prevent some headaches!
For the more visual people among you, we also gave our video that shows the template creation process a makeover. If you don’t feel like reading, you can just watch and listen to one of our account managers go through the process of using a CSV file, from creating the template to building the widget.
In words or in video, we’re there for you!
Phew! That was a lot of updates and upgrades! Connect to your account to enjoy all of these new things! And there’s already a list of updates building up for next month!
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