What are people doing on my website?
Do people find my website content interesting? Are they converting?
With over 35 million sites using Google Analytics in 2022, Google Analytics is one of the top ways to answer those questions. But analyzing its data takes time and effort - time your clients may not have.
As you work with your clients, you need to share that data with your clients or team members to either show the benefits of your work or make campaign improvement decisions.
Fortunately, Google Analytics offers some methods to share your data with others, which we’ll go over here.
Screenshot from Google Analytics - a collection of widgets that helps you visualize how your website is performing
A Google Analytics dashboard takes all the data about your website performance and visualizes it in a neat dashboard.
You’ll be able to answer questions like:
You can even slice and dice your data points to do comparisons for deeper data analysis or to answer different questions. Let’s say you’re an e-commerce store in Vancouver and want to analyze your web performance.
Some things you can do here:
You can do much with Google Analytics if you know how to use it.
Once you’ve done your analysis, your next step is to share your dashboard with your client, team member, or stakeholder. Here’s how to do it with Google Analytics and the pros and cons of each method.
From your Reports snapshot, click on the Share button > Download File
The export method is the simplest but is also the most demanding on you as an analyst. If you’re preparing for a client presentation, you still need to check the raw data, add formatting and provide context to make data useful for your client - a time-consuming process.
Step 1: Ensure the person you want to share the private dashboard with has user permissions to see it at the right account, property, or view level.
Step 2: To share template link: Click on the share button on the top right-hand side of your report.
Step 3: Click on Share Link to generate a link to view this shared dashboard.
Google Analytics is also transitioning to Google Analytics 4, which means Universal Analytics (UA) properties will stop processing new hits from 1st July 2023.
Not sure what this all means? Check out our guide comparing GA4 with Universal Analytics.
Giving access to your account is a quick way to allow people to review your account data and stay on the same page during client presentations. But you also want to ensure each person you add has the right permissions to minimize security risks.
The sharing options in Google Analytics work well if you want a direct export of GA data to analyze further or to discuss during client presentations.
There are a few limitations to this approach, though:
This functionality is great for summarizing key points, giving an executive summary of your report, explaining anomalies, and giving helpful context to a metric or graph.
All these little touches help connect your data with a critical recommendation, making your Google Analytics dashboard data clearer and more actionable. You can add images or screenshots from other tools (like a widget from your Google Analytics dashboard) as supporting information or propose next steps or recommendations to improve a KPI.
To embed a comment box in your DashThis report, go to Static Widget > Comments
You’ll get an editable box here where you can add high-level insights to your dashboard, like an executive summary.
Besides comment boxes, you can also add a note to a specific widget to explain each chart or add valuable context. Click on Add Note on the widget to bring up an editable box.
Once done, the note will appear on the right side of your screen in a separate panel, accessible in view mode.
Campaigns use multiple channels, from email, social media, SEO, and paid advertising platforms like Google Ads. If you focus on Google Analytics data alone, you won’t see how your content marketing or overall marketing efforts affect your website or app.
Reporting tools like DashThis allow you to combine your marketing data in one place, making client presentations and reviewing data simpler. Plus, we integrate with 34+ of the most popular marketing tools, freeing up more time for data analysis and developing next steps.
Google Analytics dashboards look great, but everyone who uses GA has data in the same look and feel.
What if you want to showcase your Google Analytics dashboard in your own brand and colors? DashThis offers many white-label options to change your report’s logo or make the data pop in your brand’s colors.
You can even use your domain name to host your report, ensuring the branded experience your client has with you extends to your reports and dashboards.
Bonus: Sharing your DashThis report is easy!
DashThis reports allow various options to share your report
Watch this 2-minute video to learn more about how easy it is to share a report with your clients in DashThis.
Get started creating dashboards with these 20+ dashboard templates in DashThis! Try our Google Analytics dashboard with your own data here.
You can get started in minutes. All you need to do is.
Or, if you need an easy way to get started, try our ready-to-go Google Analytics report template and keep track of all your website’s key metrics in a new dashboard.
To include data from other digital marketing tools besides Google Analytics, the in-built sharing options in Google Analytics may not be enough. Plus, if you’re spending hours building a custom report for each client, it may be time to review an easier way to share it with your clients.
Build and share better Google Analytics dashboards with others. Create your own report template or start with any of our pre-filled templates with your free 15-day trial of DashThis today.
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