Tag: youtube analytics

Life in Pictures: Why Web Data Should be Visual

August 3rd, 2016 — 12:51pm

A simple DashThis dashboard report

The power of data visualization

You know how you tend to stick on Tweets or Facebook posts that have images more than those that don’t? It isn’t just you.

Now imagine if you could make someone stick on your web performance data as much as you stick on an image-laden Facebook post. Well, you can. Just make your data visual.

90% of the information your brain receives is visual, and visual information is processed approximately 60,000 times faster and more efficiently than text or verbal information.

When we read something, we’re required to think about the words were reading in order to derive meaning. This thinking occurs in the cerebral cortex-part of the brain, which is relatively slow and inefficient. However, when we see something, our visual cortex-part of the brain is the one working. By switching to this area of the brain, this shifts the cognitive balance and allows for exponentially faster and more efficient assimilation of data.



Source: Interaction Design Foundation


Basically, the quickest way to get into someone’s head is through visual communication.

Read article

With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

3 comments » | Dashboards, Key Performance Indicators (KPI), Marketing, reporting, Web analytics

Putting together the KPI Puzzle

May 12th, 2016 — 9:50am



As explained in a previous post, not all metrics are created equal. The most worthwhile metrics are those that you can act upon, those that serve a specific purpose in the analyzation and optimization of your digital strategy.

All KPIs are metrics, but not all metrics are KPIs

Actionable performance metrics, when tracked and properly scrutinized, are your business’s key performance indicators (KPIs). KPIs can be either monetary or non-monetary – however, their purpose is to measure your progress in relation to clearly defined objectives. As such, before determining what your KPIs should be, your first order of business is to determine your objectives – KPIs are useless with nothing to measure up against. As Avinash Kaushik (of Occam’s Razor by Avinash Kaushik) so eloquently states: “If you don’t actually know what you’re trying to achieve, it’s also hard to measure success.”

When you have determined your business’s most pressing objectives and the subsequent KPIs to measure, it’s important to keep three particular things in mind no matter which KPI you’re looking at:

  1. Single-session analyses will only take you so far: be sure to look at results over several sessions (pan-session analyses), since not all – in fact, not most – conversions will occur on a first visit.
  2. Source attribution will become possible thanks to pan-session analyses: by knowing which point of initial contact brought your visitors to your page in the first place (regardless of how they came to your site when they finally converted), it becomes easier to accurately measure marketing success.
  3. Segmentation is important to know precisely who is visiting and who is converting – knowing your ideal audience will enable you to create targeted content.

To sum up, you need to remember that your KPIs are dependant on the behaviour of individuals over time. It is important to know the entire picture of the behavioural process involved in the relationship between the user and your company. You don’t need single snapshots, you need the entire movie.

Continue reading »

With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Key Performance Indicators (KPI), KPIs vs metrics, Marketing, reporting, Uncategorized, Web analytics

Create a Social Media Dashboard for Facebook, Twitter and Youtube

August 27th, 2013 — 4:38pm


Your new client craves for anything that is social? So you don’t hesitate and set up a whole social media strategy. This includes Facebook, Twitter and Youtube among other things.

Then, the client gets tons of Twitter followers, Facebook likes and Youtube video views. You tell yourself that it would be great to create a social media dashboard mixing all of those cool social media metrics, don’t you?

Well, it’s possible and quite easy actually!

Using DashThis, you can connect any accounts to pull data from. Connecting Facebook Insights, Twitter or Youtube is piece of cake. Their API make the process very smooth.


Once connected, you can select one or more data sources from those accounts into your dashboard. Then, you can create a dashboard with your data as required.

Below, you’ll find more information to view what dimensions, metrics and Key Performance Indicators are available for Facebook Insights, Twitter and Youtube.

» Create a Social Media dashboard on DashThis

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards

Get 10 dashboards for 15 days

Don't worry, we don't need your credit card info.

About Us

DashThis is a comprehensive digital reporting solution for agencies and marketers. It's designed to satisfy most of your marketing and analytics needs, from PPC, SEM, SEO, Adwords, Bing, Facebook, other Social Media networks, and White label reporting dashboards. Check out all our features to see everything we offer!

DashThis is a trademark owned by Moment Zero inc - Copyright © 2011-2017