What's new in our latest update?

A lot of boring stuff has been done recently (read infrastructure and other IT optimization that doesn’t directly matter to the user), but we also released few things that should please our users:

Facebook Ads new metrics:

• Average cost per website conversion
• Conversion value (you can choose the conversion type)
• ROI
• Action count (you can choose the action type)

Facebook Insights new metrics:

• Number of messages in a month
• Average reach per message
• Average number of likes, comments and shares per message

Google Analytics integration:

• Top converting goals are now available from the advanced editor

Marchex integration:

• We added the caller dimension

Happy reporting!