Why Does Google Analytics AdWords Data Return a 0?

Adwords Data

google analytics adwords no data segment

What’s wrong with this KPI? Why isn't it showing the Adwords Cost or CPC as it should be? Especially since I see data in Google Analytics?

This sounds familiar? I’d bet you created the KPI using the Google Analytics Paid Search Segment? That’s why. The problem occurs with every metric: Cost, Clicks, Impressions, CPC, CPM, ROI, Margin, etc.

There’s no obvious reason for this. It just doesn’t work. You can't get Adwords data using the Paid Search advanced segment. There are some metrics / dimensions / advanced segments combinations you just can't use. Read this for the full list.


The good news is that there’s an easy work around: Remove the segment!

You will get the same Adwords data whether you use a Paid Search filter (i.e. ga:medium==cpc) or not. So why bothering using a segment? Just drop it and it will work.

If you need to segment, then use a filter like this for example:


That’s it. No more problem reporting on Adwords data from your Google Analytics account.

» Create an Adwords KPI from Google Analytics right now

Stéphane Stéphane Guérin

Stéphane has been working on business web projects for more than 15 years. After creating and selling numerous web marketing agencies and web apps, he founded DashThis in 2011. 

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