Calculated Widgets

From Manual Math to Custom KPIs in Seconds

Calculated Widgets let you build the exact metrics your reports need by combining data from any of your integrations into one clean number. No more spreadsheets. No more workarounds.

What are Calculated Widgets?

Calculated Widgets are a flexible widget type built right into your DashThis dashboards. They let you combine metrics from different integrations into a single value using simple math operations (+, -, *, /), so you can finally report on the KPIs that matter to your business.

Combine metrics from any of your 30+ DashThis integrations
Use simple math to build the exact formula you need
Customize formatting and fluctuation type for every widget
Available to all DashThis clients, on every plan

Build your custom metric

How it works

Calculated Widgets fit right into the Dashthis workflow you already know and love. Three steps and you're done.

Connect Your Platforms to Your Dashboards

Pull data from GA4, Google Ads, Meta, TikTok, HubSpot, and 30+ other integrations. Every DashThis integration works with Calculated Widgets, with no exporting, uploading, or manual prep.

Click Advanced Widget and Add Your Formula

Pick your widget style, drop in metrics from any connected source, and apply the operators you need (+, -, *, /). Repeat as needed to build out your formula, however complex it needs to be.

Get Your Custom KPI Automatically

Hit Create widget and your dashboard does the math for you, every single time it refreshes. Use formatting options to display it as an integer, decimal, percent, money, or time value.

Try it for free

Custom Metrics Every Marketer Needs

Not every KPI fits in a cookie cutter. Here's what you can finally build without leaving your dashboard.

Total Leads: Every Source, Combined
Leads come from everywhere. Your reporting shouldn't make clients dig for the total. Calculated Widgets let you:
- Sum leads from your CRM, forms, ad platforms, and chat tools
- Pull from multiple integrations into a single number
- Update automatically every time your dashboard refreshes
- Stack alongside source-by-source breakdowns for full context
One number for the headline. The detail underneath. Exactly how clients want to see it.
Build total leads
Blended ROAS: One number across every channel
Stop reporting Google Ads ROAS and Meta ROAS separately and hoping clients connect the dots. With Calculated Widgets, you can:
- Combine ad spend across Google Ads, Meta, TikTok, and more
- Pull total conversion value from every connected platform
- Divide spend by revenue in one formula
- Display blended ROAS as a clean, single KPI on your dashboard
Finally answer "what's our real return?" with one number.
Build blended ROAS
Custom Efficiency Ratios: Built for Your Business
Every client measures success a little differently. Calculated Widgets give you the freedom to build ratios that match the way your client actually thinks:
- Cost per qualified lead across paid channels
- Revenue per session blended across paid and organic
- Spend per booked meeting from ads to CRM
- Any ratio your client cares about that no native KPI captures
If you can write the formula, you can build the widget.
Build custom efficiency ratios
Any Cross-Platform Metric You Can Think Of
If your current tools can't natively combine two metrics from two platforms, Calculated Widgets can. You can:
- Pull from any combination of DashThis integrations
- Use parentheses and operators to build multi-step formulas
- Save formatting and fluctuation settings per widget
- Stack multiple Calculated Widgets side by side in Trend and Multi-Column List widgets
If you've ever exported data to a spreadsheet just to do the math, this is for you.
Build any metric you want

Calculated Widgets are included for every client

No add-on. No upcharge. Calculated Widgets are now available for every DashThis client, on every plan. If you have a dashboard, you have Calculated Widgets.

👉 New to DashThis? Start your free 15-day trial and start building custom KPIs in minutes.

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Why Calculated Widgets beat the spreadsheet workaround

Sure, you can keep exporting data, dropping it into a spreadsheet, writing formulas, and pasting the result back into a slide every single month. But that's hours of busywork for one number, and it breaks the moment the data shifts.

Calculated Widgets do the hard part for you. They live directly in your dashboards, pull live data from every connected integration, update automatically, and travel with your report when you share it with clients.

Try Calculated Widgets

Got a question?

All your Calculated Widget questions, answered.

Which integrations work with Calculated Widgets?

Any of them. Calculated Widgets work with all 30+ native DashThis integrations, including GA4, Google Ads, Meta Ads, TikTok, YouTube, HubSpot, Ahrefs, Klaviyo, and more. As long as the metric pulls into DashThis, you can use it in a formula.

What math operations are supported?

The four standard operators: addition (+), subtraction (-), multiplication (*), and division (/). You can also use parentheses to group operations and build multi-step formulas.

Can I use Calculated Widgets in any widget type?

Yes. Calculated Widgets work across DashThis widget styles, and in Trend and Multi-Column List widgets you can stack multiple Calculated Widgets side by side, each with its own formula, to compare custom metrics in a single view.

Can I format the output of a Calculated Widget?

Absolutely. Every Calculated Widget supports formatting options like integer, decimal, percent, money, or time. You can also set the fluctuation type so DashThis knows whether a rising or falling number is good news.

Do I need a separate add-on or upgrade?

No. Calculated Widgets are included for all DashThis clients on every plan.

Are there any limitations during the beta?

A few small ones we're already working through. Calculated Widgets can't be merged with other widgets just yet. "Save as Template" works, but the integrations used in the formula need to be reconnected when the template is applied. Updates are on the way.

Can I share feedback on the feature?

Please do. Your feedback shapes how Calculated Widgets evolve. Reach out to Amélie, our product UX/UI designer, anytime.

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of marketing dashboards created and delivered for agencies and digital marketers every day. Now with Calculated Widgets, those dashboards do even more.