A lot of SEM /PPC / web agencies need to report the total cost the client pay rather than the Adwords cost alone. The total cost would include the agency fee.
Most of the time, it’s a margin like 15% or 20% that it is added to the cost. Sometimes it’s a flat fee like 200$.
How can you add a margin to your Adwords cost in Google Analytics?
That’s where DashThis’ markup features come in handy!
In the scenario of adding your agency's margin to the Adwords cost metric, we would simply recommend using our markup feature, see this help center article to learn how to do so: https://help.dashthis.com/add-your-agency-markup-to-adwords-bing-cost
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