Add Your Agency Markup to Adwords / Bing Cost


One of the most frequent need among our clients, many of whom are Web agencies doing a lot of Paid Search Marketing in Adwords and Bing, is to add their markup on Adwords / Bing cost. Obviously, this is so they can report on the real cost the client pay, not the price Adwords charge.

For example, let’s say an online marketing agency charges a 15% markup to create and manage its clients online ad campaigns. An Adwords campaign that cost 1000$ would be billed 1150$ to the client when the markup is included.

We added some widgets that include a standard 15% markup. Those are:

  • Cost Per Click + 15% markup
  • Cost Per Lead + 15% markup
  • Cost + 15% markup

It’s also possible to get your own widgets with your own markup. It could be 35%, 5% or even a flat fee like 200$ or 1000$.

Don’t hesitate to get in touch with us if you need custom KPIs that display Adwords or Bing cost plus your agency markup.

» Create a dashboard with Adwords / Bing cost plus your agency markup

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

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Category: Key Performance Indicators (KPI), Marketing Dashboards | Tags: , 2 comments »

  • Gary S

    How do you create your own markup?

  • Stéphane

    Hi Gary,

    Our upcoming advanced editor will allow you to set variables in your own custom calculation. For now, we create custom widgets for our clients for free.


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