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The fundamentals of the ideal SEO reporting dashboard

October 25th, 2016 — 3:55pm

The fundamentals of the ideal SEO reporting dashboard

 In the first part of our Ultimate Guide to SEO Reporting, we discussed in depth what search engine optimization is and how important it is for your business. As a part of your larger web marketing strategy, SEO is a crucial investment to make. However, like any investment, you don’t want to make it without understanding what your return is!

That’s where SEO reporting comes in! SEO reporting dashboards are the tools you need to analyze your SEO effectiveness and make informed and strategic decisions.

But what exactly is an ideal SEO reporting dashboard? What does it mean and how do you even start? Remember, we aren’t getting into choosing specific metrics and KPIs in this piece yet – there are way more important, broader considerations to have in mind before we even get into those details!

Let’s get into that, shall we?

 

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Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

4 comments » | Key Performance Indicators (KPI), Marketing, reporting, Ultimate Guide to SEO Reporting

14 SEO metrics you should track with a real SEO reporting tool

August 4th, 2015 — 9:02am

SEO Search Engine Optimization - Words on Chalkboard

Neil Patel shared a great article on QuickSprout in which he presents what he sees as the 14 most important SEO metrics you should incorporate in your regular SEO reporting.

Usually, I agree with 100 % of the stuff he shares. His articles are always extremely complete and well documented. But this time, even if I agree that all the 14 SEO metrics he highlights are really important, I think that he forgot one thing.

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Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

9 comments » | Dashboards, Key Performance Indicators (KPI), reporting, Uncategorized, Web analytics, What would Tony do

How to create a better Google Analytics report template for your clients?

July 14th, 2015 — 3:24pm

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“How to create a perfect Google Analytics report template for my clients?” This is one of the questions I get the most.

The shortest answer I can give is: “by knowing your clients’ digital goals inside and out!” But, this answer doesn’t tell the full story.

Here’s what you have to do if you want to create kick-ass reports for your clients.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

1 comment » | Dashboards, Key Performance Indicators (KPI), reporting, Uncategorized, Web analytics, What would Tony do

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