Dashboard additions: AdSense KPIs and Metrics


Can you believe this? Google Analytics just released their AdSense integration in the Google Analytics Core Reporting API (this morning actually) and we already updated our Google Analytics integration to include some new AdSense Key Performance Indicators (KPIs) and metrics.

New available AdSense metrics:

  • Ads Viewed
  • AdSense CTR
  • Adsense Page Impressions
  • AdSense eCPM
  • Ad Units Viewed
  • AdSense Revenue
  • Ads Clicks
  • AdSense Revenue Per Visit

Plus, we created those standard widgets available from the indicators list:

  • AdSense Revenue
  • AdSense Revenue Per Visit
  • AdSense CTR

You can easily add those widgets into your Google Analytics Dashboard from the drop down KPIs menu.


Note that you have to link your AdSense account into Google Analytics. Click here to learn more.

» Create a dashboard with your AdSense data

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!
View his LinkedIn profile or email Stephane: stephane@dashthis.com

Category: Key Performance Indicators (KPI), Marketing Dashboards | Tags: , One comment »


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