How to Create Custom Google Analytics Calculated Metrics

It’s not uncommon at all that a web analyst need a particular calculated metric that doesn’t in Google Analytics. For example, a KPI that would display the number of non-branded keywords that generated a visit.

Or the number of unique events divided by the number of iPhone 5 visitors to create a custom calculated metric named “iPhone 5 events rate”.

How can you do that?

That’s where DashThis’ custom solutions come handy!

We can create new widgets for you and insert them into the standard KPIs dropdown menu. Once there, you can reuse it as often as required into your dashboards.

Is there a fee for this? Yes since it’s custom work. Generally between 295$ and 595$ depending on the complexity.

Do you need a custom calculated KPI for any Google Analytics metric? Drop us a line to get started!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at!
View his LinkedIn profile or email Stephane:

Category: Key Performance Indicators (KPI) Comment »


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