How to Make an Executive Dashboard for Google Analytics

You’d like to get your executive team a dashboard instead of giving them Google Analytics reports? First, let’s ask what is actually an Executive Dashboard?

An Executive Dashboard is a concise report where you get the big picture, the high-level situation of the organization. You shouldn’t find any details in this. If this is needed, the analyst would go find the answer, but this shouldn’t appear in an Executive dashboard.

Starting from there, sit down and define the 10-most important objectives for the business. You know, those you’d get fired for not checking them. Then, define for each of the objectives a Key Performance Indicator that will measure their performance. Finally, implement them in a DashThis dashboard and voilà!

How to make an Executive Dashboard for Google Analytics with DashThis?

Well, since we like you very much, we created a dashboard template called CxO / Manager. This is aimed for an audience of executives. It contains high level KPIs such as Total visits, Conversion Rate, ROI and so on. You can also personalize the Key Performance Indicators (KPIs) according to your organization’s needs.

Don’t hesitate to drop us a line if you need more information.

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at!
View his LinkedIn profile or email Stephane:

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