New Filter on AdWords Click Type

We added a new filter in our Adwords integration to let you filter by Click Type. Possible values are as follow:

• Unknown
• Get location details
• Mobile phone calls
• Manually dialled phone calls
• Breadcrumbs
• Print offer
• Driving direction
• Offer
• Sitelink
• Product plusbox offer
• Other
• Phone calls
• Headline (URL clicks)

This now allows you to segment on the type of action the visitor has done to reach you. Pretty useful these days to track phone calls. Note that the Impressions field will reflect how often the ad was served with that click type available. Since ads can serve with multiple click types displayed, impressions may be double counted and the totals may not be accurate.