New SEO KPI : Number of Organic Landing Pages


In order to work around the “(not provided)” organic keyword issue from Google, we created a new SEO widget template: Number of Organic Landing Pages. It’s easy to add to any Google Analytics dashboard: Indicator > SEO > Click on “Number of Organic Landing Pages”.

What does Number of Organic Landing Pages mean?

To be clear, this is the total number of different landing pages visited by users coming from organic search. This widget uses the Google Analytics standard Non-Paid Search advanced segment.

Be sure to not confuse it with the number total of pageviews from organic search. For example, let’s say you have those landing pages:

/index.html (1000 pageviews)
/products.html (500 pageviews)
/products/used-cars.html (100 pageviews)

The total pageviews would be 1600, but the total number of landing pages from organic search would be 3.

What does it worth from a SEO point of view?

Well, the more landing pages from organic you have the more performing is your content and the more traffic you can bring in.

Don’t hesitate to get in touch with us if you have ideas for SEO Kpis you’d like us to create.

» Add the new SEO KPI « Number of Organic Landing Pages » to your Google Analytics dashboard now

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

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Category: Key Performance Indicators (KPI), Marketing Dashboards | Tags: , , 4 comments »

  • Jayesh Khandoor

    Hello Stephen.
    Thanks for providing such useful information. For a while I have been handling my website SEO and was only tangled just with link-building and article marketing. Never really thought about the landing pages thing. Will surely give it a shot. Cheers!!!

  • Stéphane

    Glad you liked this post :)

    Thanks for your comment.

  • Serbay

    This metric is not meaningful because if user starts his sessions leaves his computer after 1 hour he clicks on different page in our web site. His medium is still organic and we see it like this man comes to this page from organic but not.

  • Stéphane

    While it’s true some users might do that, it think most of the time the information will be right. Anyway, a good analyst will have this context in mind when looking a the numbers.

    Thanks for the comment!


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