SEO Reporting Dashboard

Using an SEO reporting dashboard allows digital marketers to have their clients' search engine optimization data in one analytics dashboard that fetches and visualizes SEO campaign data automatically.

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The perfect SEO dashboard for agencies

As a digital marketer, you know that measuring SEO performance is critical to getting results. But, SEO analytics doesn't need to be a pain the neck and that's where an SEO dashboard comes in. Here's what an SEO dashboard entails.

 

What is an SEO reporting dashboard?

It's an SEO reporting tool that lets you track SEO data, display the analytics data and create custom reports setting out your SEO efforts for clients or managers. Fundamentally, an SEO reporting dashboard lets you demonstrate the value of your work to clients.

what is a an SEO reporting dashboard

Why use an SEO reporting dashboard?

Client reporting is an essential part of any digital marketer's business and an SEO reporting dashboard makes doing this really easy. Using a custom dashboard with your SEO clients' metrics lets you easily explain what you're doing and why.

Why use an SEO reporting dashboard?

What are the benefits of using an SEO reporting dashboard?

Apart from being a great way to combine and track your SEO metrics, an SEO reporting dashboard also helps you build your relationships with your clients: you can be upfront with your clients about campaign performance (good or bad) and effectively explain results to them.

What are the benefits of using an SEO reporting dashboard

Create your own SEO reporting dashboard today!

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What are the best SEO reporting dashboard KPIs?

From bounce rate to traffic sources and everything in between, there are a ton of different KPIs you could track. But, the best dashboard will only have a few critical KPIs that allow your client to grasp the big picture of what you're doing (you don't want to overwhelm them with too much detail).

SEO reporting dashboard KPIs

What are the top SEO reporting dashboard metrics?

The trick here is to track only those metrics that give both you and your client concrete, actionable insights.

KPI Report Template

Google Analytics organic search traffic Google Analytics organic search traffic

This metric tracks the amount of traffic on a website that came from organic searches.

Google Analytics goal completions Google Analytics goal completions

Goal completions measures how many visitors to a website completed a goal (as defined by you - for example, downloading something or making a purchase).

SEMRush keyword rankings SEMRush keyword rankings

This metric tells you a website's search ranking when someone searches for particular words or phrases.

Google Search Console search queries Google Search Console search queries

Search queries are what users actually type into a search engine - this metric tells you where a website ranks when a particular search query is made.

Check out these KPIs and metrics in your own SEO dashboard!

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What platforms should a SEO reporting dashboard include?

Your dashboard should include not just SEO integrations, but also your other digital marketing channels from PPC to social media. SEO doesn't operate in isolation and its important that you're able to see how your other channels are affecting your SEO results and vice versa. DashThis supports over 34 of the top digital marketing platforms and if you don't see an integration you want, then just upload the data in a CSV file.

SEO reporting dashboard example

DashThis' SEO reporting dashboard makes it easy for you and your marketing team to get rolling. It comes preloaded with the top KPIs (it's also fully customizable), lets you create automated reports (no more playing around with Excel!) and lets you easily share them with clients.

SEO reporting dashboard example

How to create a SEO reporting dashboard

Link up your data sources, choose a template and you're up and running.

Create your seo reporting dashboard

Create your DashThis account Create your DashThis account

Just enter an email address and a password.

Connect your digital marketing tools Connect your digital marketing tools

From SEO tools like Moz, to Adwords or google my business, we support a heap of popular digital marketing tools.

Create your SEO dashboard Create your SEO dashboard

Work from a template or create your own dashboard from scratch.

Create your own SEO dashboard today!

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White label SEO reporting dashboard

Customize the look and feel of your dashboards so they match your agency's branding.

Custom URL

Replace the standard DashThis URL with one matching your company (dashboards.yourcompany.com maybe?).

Custom design

Get a dashboard with a custom, white label design that reflects your brand's colours, font and overall vibe.

White label bundle

Get a custom URL and a white label design with our bundle package. Your dashboard, just the way you want.

More SEO dashboards

We've got a ton of other dashboards and templates for digital marketers - check them out!

SEO reporting dashboards

Google Analytics SEO dashboards Google Analytics SEO dashboards

Bring together all your Google Analytics data into one dashboard so you can see at a glance how your web analytics data is going.

Explore this dashboard

Web Reporting Web Reporting

Web analytics can be data-heavy, which is why our web reporting dashboard streamlines the data collection and visualization process.

Explore this dashboard

Social media dashboard Social media dashboard

Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.

Explore this dashboard

Learn the tricks of the trade

Check out our blog for info and tips on everything digital marketing as well as new product information. You can also sign up to our newsletter to make sure you're always up to date.

SEO reporting dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santana - Digital Planner Juho Santana Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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