Web reporting tool

A web reporting tool is a SaaS web reporting system that lets you track, visualize and report on your web-based marketing in real-time and in a single platform.

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Web Reporting integrations

Web reporting software for marketers

Ad hoc reporting is less than ideal: digital marketers need data analysis capabilities across multiple marketing channels and analysis tools that lets them see how these channels are working together and influencing each other. That's where web reporting software comes in - read on to find out more.

What is a web reporting tool

A web reporting tool is an interactive reporting software that lets you track and report on online marketing activities and ultimately demonstrate the value of your marketing work to management or clients.

what is a web reporting tool

Why use a web reporting tool

It has all the reporting features you'll need and all the KPIs your clients will want to know about in one place - this means that you'll easily be able to explain marketing strategies and allow clients to make informed decisions.

Why use a web reporting tool

What are the benefits of using a web reporting tool

Your web reporting tool will let you: build a strong relationship with your clients, ensure they understand the value of your work and improve the quality of business and marketing decision making.

What are the benefits of a web reporting tool?

Create your own web report today!

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What are the best web reporting KPIs?

There are a ton of different KPIs you can choose for web analytics. The trick with selecting KPIs is to have just enough to provide you with business intelligence and data sets that let you understand the big picture without being overwhelmed with detail.

Web reporting KPIs

What are the top web reporting metrics?

Just like KPIs, it's important that you track the right metrics. You should focus on metrics whose stats allow you to make meaningful changes to your marketing tactics. Here's a list of just a few key metrics:

KPI Report Template

Goal completions & conversions Goal completions & conversions

This metric displays your top converting goals by number of goal completions.

Sessions Sessions

This metric displays the number of sessions that users have had on your website.

Page views Page views

This metric shows the number of pages that were viewed on your site.

New users New users

This metric displays the number of new end-users that have visited your site compared to returning users.

See all these KPIs and metrics in your very own website analytics dashboard!

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What platforms should a web reporting tool include?

A good web reporting dashboard should include data from all your marketing channels. That way, you can better understand how your channels play off each other, what's working and what might need some follow-up.

Web reporting dashboard example

Create your own web reporting dashboard with all your web analytics in one place. DashThis' dashboard sample gets will get you off to a flying start, thanks to its preset KPIs, multiple available data sources, and easy-to-use report builder features.

WEB REPORTING DASHBOARD TEMPLATE

How to create a web reporting dashboard

Plug in your own data from across different marketing platforms for easy data visualization and self-service reporting. Displaying your marketing analytics is as easy as 1-2-3!

Create your web reporting dashboard

Create your DashThis account Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

Connect your tools Connect your tools

Connect all your tools and DashThis fetches the data automatically (no more MySQL or plugging numbers into Excel)!

Create your marketing report Create your marketing report

Choose from among our preselected templates, or create your own from scratch. Just drag and drop KPIs, generate a report, and automatically send a PDF copy!

Create your own web reporting dashboard today!

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White label web reporting dashboard design

Since your analytics dashboards are really your way of showing the results of your marketing efforts to your clients, it's important that they reflect your brand.

  • White label web reporting tool
  • White label web reporting tool
  • White label web reporting tool
  • White label web reporting tool

white label web reporting tool URL Custom URL

Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).

white label web reporting tool design Custom design

Get a web reporting dashboard with a custom, white label design that reflects your brand's colours, fonts, and overall vibe.

white label web reporting tool bundle White label bundle

Save on a custom URL and design with a white label bundle that includes both! Your web reporting dashboard just the way you want!

More dashboards for digital marketers

DashThis has dashboards for every marketing reporting application, depending on the type of data you want to track and for whom.

web reporting tool dashboards

Agency dashboard Agency dashboard

Agencies work from a slightly different data set than what their clients ultimately see. Our agency dashboard is ready to roll with actionable KPIs chosen with agencies in mind.

Explore this dashboard

Ecommerce dashboard Ecommerce dashboard

If you're running an online business you need to track a ton of different things, like revenue, product sales, and conversion rate. Our ecommerce dashboard makes it easy.

Explore this dashboard

Facebook dashboard Facebook dashboard

There is a goldmine of potential customers on Facebook but you have to optimize your campaigns so that they're effectively targeted. That where our dashboard comes in.

Explore this dashboard

Web reporting dashboard best practices

Take your web browser over to our blog for tricks of the trade and digital marketing best practices. Also sign up to our newsletter - it's packed full of information, updates and more. 

web reporting best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santana - Digital Planner Juho Santana Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
Digital Marketing reporting dashboard

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