Top Snapchat Ads KPIs Included
A good Snapchat Ads report doesn't need every metric Snapchat offers, just the right ones. Here's what comes built into the template by default, covering spend, swipe activity, and video performance.
From ad spend to video completion, every Snapchat KPI worth checking lands automatically in one clean, ready-to-share report.
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Snapchat campaigns can shift day to day, and chasing spend, swipes, and video numbers in Ads Manager eats into time you'd rather spend optimizing. This report template connects straight to your ad account and lays out the KPIs that actually tell you how a campaign is doing, no manual pulls required.
A good Snapchat Ads report doesn't need every metric Snapchat offers, just the right ones. Here's what comes built into the template by default, covering spend, swipe activity, and video performance.
This trend widget tracks how much you've spent on Snapchat Ads day by day, so pacing issues or sudden spikes are obvious before they turn into a budget problem.
Amount spent, impressions, swipes, swipe-up rate, and cost per swipe, side by side for every campaign. Useful when you're deciding where to shift budget next.
See impressions, swipes, and spend split out by country. If one market is quietly outperforming the rest, this is where you'll notice.
Tracks where viewers drop off, from the first 25% through full completion. If your video ads lose people early, this widget shows exactly where.
Getting your own Snapchat data into this template takes three steps, no technical setup required.
Sign up with your email and a password, that's the whole process. The free trial gets you started right away.
Link your Snapchat Ads account in a couple of clicks. Add Meta, Google, or any of our other integrations alongside it if you'd rather see everything in one place.
Pick the Snapchat Ads template from the list, and your dashboard is ready to go.
Snapchat is rarely the only channel in the mix. Bring the rest of your paid social and marketing data into the same dashboard.
The preset template is meant to save you setup time, not box you in. These are your campaigns and your results, so the report should look and feel like yours.
Got numbers that live outside your connected platforms? Drop them in through our CSV file manager and they'll sit right alongside everything else.
Swap the logo, add your own comments and insights, break things up with section dividers. The template is a starting point, not a finished product.
Hand clients a report that looks like it came from your agency, not ours, with a custom URL, a custom design, or both.
Snapchat is one piece of the paid social picture. Here are a few more templates worth a look.
Bring your Facebook and Instagram ad performance into a template built specifically for Meta.
See whether your TikTok spend is actually moving the needle with a report built around TikTok's own metrics.
Built for B2B teams who need a clear read on LinkedIn campaign performance.
Our Instagram report template comes with the top KPIs and metrics for you to use as it is, or customize for your client's unique marketing strategy.Â
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