Add ComScore Cross Visits To Your Dashboard


As said previously, we already integrated ComScore API to support Key Measures and Demographic Profiles metrics so you can create report and dashboards using this ComScore data. We also said that we were to integrate Cross Visiting as well. We are happy to announce it’s been released!

What are the metrics and dimensions available from ComScore API integration?

Dimensions are:

  • Children
  • Females – Age
  • HH Income
  • HH Size
  • Language
  • Males – Age
  • Persons – Age
  • Region
  • Top 100 Properties

Metrics are:

  • % Composition Unique Visitors
  • % Reach
  • Average Daily Visitors (000)
  • Average Minutes per Visit
  • Average Visits per Visitor
  • Composition Index PV
  • Composition Index UV
  • Cross Visit – % Horizontal
  • Cross Visit – % Vertical
  • Cross Visit – Index
  • Cross Visit – Shared Audience (000)
  • Pageviews
  • Target Audience (000)
  • Time On Site
  • Unique Visitors
  • Visits

Some notes:

  • You must ask ComScore support for an API user.
  • Data source provider key is the ID of the website you want to track.
  • There’s no default widget. Each widget must be created from the Advanced Editor because each request require the region parameter to be set.

Do you need to create a dashboard using your ComScore analytics data? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at!
View his LinkedIn profile or email Stephane:

Category: Key Performance Indicators (KPI), Marketing Dashboards | Tags: , Comment »


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