Use AdWords Video Ads Metrics In Your Dashboards


Good news! It’s almost been four years since the developer community asked for AdWords video ads to be available in Google’s API.  We are pleased to announce that they are now available!

The AdWords API now supports TrueView campaigns that have migrated from AdWords for video, and several reports now include statistics and new metrics for these campaigns.

We just released the AdWords video ads integration. In other words, you can now use AdWords for video and TrueView video campaigns in your reports.

Here are the metrics available to use in your marketing dashboards and reports:

  • Video Quartile 100 Rate
  • Video Quartile 25 Rate
  • Video Quartile 50 Rate
  • Video Quartile 75 Rate
  • Video View Rate
  • Video Views

Plus, the Ad Network filtering option now includes YouTube Search and YouTube Videos.

If there’s something missing that you think could be useful, don’t hesitate to reach out and let us know!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at!
View his LinkedIn profile or email Stephane:

Category: Client Reporting, Marketing Dashboards, The Company | Tags: Comment »


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