Moz Dashboards: How to Track Your SEO Performance the Easy Way

SEO reporting can eat up an entire afternoon. You log into Moz, export a CSV, copy the numbers into a slide, then do it all over again next month. There's a faster way.

With Moz dashboards in DashThis, your SEO data flows in automatically. Domain Authority, Page Authority, link counts, MozRank, MozTrust, all of it shows up in one clean view that updates on its own. No spreadsheets, no copy paste, no missed reporting deadlines.

Here's everything you need to know about building Moz dashboards with DashThis, including why these metrics matter, what's available, and how to spin one up in minutes.

Why track Moz metrics in a dashboard?

Moz has been a go to source of SEO data since the early days of the industry. Their metrics like Domain Authority and Page Authority are widely recognized benchmarks for site strength and link quality. But seeing these numbers in isolation, inside the Moz tool itself, only tells half the story.

Building Moz dashboards lets you:

• Spot trends over time. Moz's API does not give historical data, so a dashboard is the easiest way to build a long-term view of how your authority and backlinks are evolving.
• Connect SEO performance to other channels. Pair Moz data with Google Analytics, Search Console, Ahrefs, or your paid ads to see the full picture, not just one slice.
• Save hours every reporting cycle. Once your Moz dashboard is built, it refreshes automatically. No more end-of-month scramble.
• Show clients real value. A clear visual report makes it easy to prove that your SEO work is actually moving the needle.

If you're an agency reporting to clients, or an in-house marketer reporting to leadership, Moz dashboards turn raw numbers into a story anyone can follow.

What Moz metrics can you track in a DashThis dashboard?

When you connect Moz to DashThis, a set of standard SEO KPIs is ready to go in the Indicators dropdown menu. These are the metrics most marketers want to see first:

• Domain Authority
• External Equity Links
• Page Authority
• Root Domain External Links
• Root Domain Root Domains Linking
• Root Domains Linking
• Root Domains Linking to Subdomain

Want to dig deeper? You can also pull in the full list of Moz metrics:

• Domain Authority
• External Equity Links
• MozRank
• MozTrust
• Page Authority
• Root Domain External Links
• Root Domain MozRank
• Root Domain MozTrust
• Root Domain Root Domains Linking
• Root Domains Linking
• Root Domains Linking to Subdomain
• Subdomain External Links
• Subdomain MozRank
• Subdomain MozTrust

Worth noting: Moz currently does not offer dimensions through their API, so all reporting in your Moz dashboard is metric based. You can still slice things up by adding extra widgets for different URLs or subdomains.

The DashThis Moz dashboard template

Not sure where to start? You don't have to build your dashboard from a blank page. DashThis comes with a preset Moz dashboard template that includes the most useful KPIs already laid out for you.

The template gives you a ready made starting point with widgets for Domain Authority, Page Authority, total backlinks, and referring domains, along with space to add your own metrics. Drop in your Moz credentials, pick the URL you want to track, and the dashboard fills itself in.

From there, you can customize anything you want: rearrange widgets, change date ranges, add notes for your client, or pull in data from other tools like Google Analytics and Search Console to round out the report.

How to create a Moz dashboard with DashThis

Building your first Moz dashboard takes about five minutes. Here's the flow:

1. Log into your DashThis account, or start a free trial if you don't have one yet.
2. Click "New dashboard" and give it a name (something like "Client SEO Dashboard").
3. Choose Moz from the list of integrations.
4. Connect your Moz account. Use your Access ID as the username and your API key as the password. You can find both in your Moz Pro account settings.
5. Pick the URL you want to track. You can connect multiple URLs to compare sites or report on different clients.
6. Either start from the Moz dashboard template or build from scratch by dragging widgets into your dashboard.
7. Pick the metrics that matter most to you from the Indicators dropdown.
8. Save, share, and schedule. You can email the dashboard automatically to clients or stakeholders on whatever cadence you want.

That's it. Your Moz dashboard is now live and will keep updating on its own.

A few things to know before you connect

Before you build your first Moz dashboard, a quick heads up:

• You'll need a paid Moz API plan to get full access to the metrics. The free tier is limited and won't pull all the data you'd want for a real dashboard.
• Your Moz username inside DashThis is your Access ID, and your password is your API key. Both live in your Moz Pro account settings under API access.
• Moz does not return historical data through their API. DashThis starts collecting and storing your numbers from the day you create your first Moz widget, so the longer you use it, the richer your historical view becomes.

Build your Moz dashboard today

Whether you're tracking SEO for a single site or rolling up performance across dozens of clients, Moz dashboards in DashThis save you hours of reporting work every month and make your data easier to act on.

Stop exporting CSVs and pasting numbers into slides. Try DashThis free for 15 days and see how easy SEO reporting can be.