One of the most frequent requests we get is about real time dashboards. Those can be pretty useful to get a continuous heartbeat of your web performance. However, they are not always necessary.
For real time data analysis, you can consult your data directly in your Google Analytics account, and get all the data you need in your real time reports. That can be pretty useful in some cases when you need to analyse your website. However, when it comes to Google Analytics dashboards, consulting them in real time doesn’t give you a lot more information than having a daily report.
If you are an agency, it’s highly probable that you don’t need a real time dashboard since your clients won’t consult their data in real time. They might consult their dashboards each day, but they will most likely only look at them monthly. For most marketers and agencies we work with, a Google Analytics real time dashboard is unnecessary since they can easily track all their Google Analytics data with a daily dashboard.
With DashThis, you can create a custom daily, weekly, or monthly Google Analytics dashboard, and Google Analytics’ data is refreshed once a day, using the Google Analytics reporting API.
It’s reporting best practices to consult your Google Analytics reports either daily, weekly, or monthly, depending on your strategies and campaigns. Make sure you use an automated tool so that you only have to create your dashboards once, and that they get updated automatically every single day.
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