Most SEO / SEM / Web agencies, and even internal marketing departments, we know of used to work with Excel when they had to create a dashboard or a report.
That job was boring and painful. Mostly copy pasting data from Google Analytics and Adwords. Then playing with the data to create some formulas and trying to display it nicely.
What a pain in the neck! You know a little on the matter, don’t you?
Excel is a great and porwerful tool. But creating reports and dashboards for Google Analytics and Adwords using Excel is like killing a fly with a bazooka. Some people created very nice plugins to import Google Analytics and Adwords data into Excel. But this still is a bazooka you are dealing with.
No need for the zillions of features you have in Excel.
The end user, your client or boss, need an executive report. A quick view of their performance. And you, the agency, need a quick way to present the results without spending too much time.
That’s why we built DashThis: Generate Business, not reports!
Connect Adwords, Google Analytics, Facebook and many more easily. Create reports and dashboard in seconds. Re-use all this stuff every month. Just add your comments and voilà!
Rinse and repeat.
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