PPC Dashboard

A PPC dashboard is a digital marketing reporting tool that allows agencies and digital marketers to track PPC performance and combine multiple data sources in one marketing analytics dashboard.

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PPC dashboard background

A PPC dashboard just for marketing agencies

PPC and SEM reporting shouldn't be a time-consuming chore. Take a look at what a good PPC dashboard looks like - you'll probably find it makes reporting on key metrics for ad campaigns pretty easy.

What is a PPC dashboard?

A PPC dashboard is reporting software that allows digital marketers and agencies to build custom dashboards, track performance metrics, visualize paid search and ad data and automate client reporting. All this means marketers can clearly communicate the value of all their hard work to their clients.

what is a PPC dashboard

Why use a PPC Dashboard?

Using a PPC dashboard is the best way to build a good relationship with your clients. Clients will easily be able to monitor campaign performance and, maybe more importantly, whether they're getting a good return on investment from their online marketing spend.

Why use a marketing dashboard?

What are the benefits of using a PPC dashboard?

Besides simplifying PPC reporting and being an easy way to create customized reports for clients, a PPC dashboard also lets marketers explain to their clients what they're doing and why, how what they're doing affects clients' bottom line and facilitates an open, trusting relationship.

What are the benefits of a ppc dashboard?

Create your own PPC dashboard today!

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What are the best PPC dashboard KPIs?

It can sometimes seem like there are a million and one KPIs you could be tracking for your clients' PPC or search engine marketing campaigns. The key is to select KPIs that give you and your clients something to work with - avoid the 'vanity metrics' that might be good to brag about but don't give you anything actionable.

PPC dashboard KPIs
  • Cost-per-click CPC

    Cost per click (CPC)

    Cost per click tells you how much you pay for each time a user clicks on one of your ads.

  • Click through rate

    Click through rate (CTR)

    Click-through rate measures the percentage of people who see an ad and then click on that ad.

  • Conversion rate

    Conversion rate

    Conversion rate is the percentage of people who click on an ad and then go on to do a desired action (like purchase something on an ecommerce store).

  • Ad spend

    Ad spend

    Ad spend tells you how much you have spent on a particular ad campaign in a given amount of time.

What are the top PPC dashboard metrics?

Just like with KPIs, you should stay away from metrics that don't generate actionable insights.

KPI Report Template

Conversion rate by PPC campaign Conversion rate by PPC campaign

This metric tells you the conversion rate of each PPC campaign you're running, so you can easily see which campaign is driving sales (or some other goal).

CPC by ad group CPC by ad group

CPC by ad group measures the cost per click of each ad group, letting you easily find the one costing you the most.

Bing Ads ad spend Bing Ads ad spend

Ad spend on Bing Ads tells you the total amount you've spent on ads on the Bing search engine.

Google Adwords cost per conversion Google Adwords cost per conversion

Find out how much you're spending per conversion from your ads on Google platforms with this metric.

See how your own data looks in a PPC dashboard!

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What platforms should a PPC dashboard include?

Apart from the platform you're using for your PPC campaigns, also think about including your other digital marketing tools. That way, you can see at a glance how your various campaigns are playing off each other and influencing your results.

PPC dashboard example

Why not give our PPC dashboard a try - it has intuitive features, preset KPIs and lets you collect all your key data in one spot.

PPC dashboard example

How to create a PPC dashboard

In just three steps, you'll be up and running with your very own PPC dashboard!

Create your PPC dashboard

Create your DashThis account Create your DashThis account

You only need an email address and a password.

Connect your digital marketing tools Connect your digital marketing tools

Facebook Ads, Google AdWords, Bing Ads - whatever you're using we can work with it. (If we don't have an integration, just upload a CSV file ad we'll take care of the rest.).

Create your PPC report Create your PPC report

Use our preset template or play around with the widgets - however you organize your dashboard, it's super simple to create your reports.

Create your PPC dashboard today!

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White label PPC dashboard design

Have your marketing reports reflect your brand with our white label design options.

Custom URL

Replace the standard DashThis URL with one matching your company (dashboards.yourcompany.com maybe?).

Custom design

Get a dashboard with a custom, white label design that reflects your brand's colours, font and overall vibe.

White label bundle

Get a custom URL and a white label design with our bundle package. Your dashboard, just the way you want.

More PPC dashboards

We've got dashboards for every kind of digital marketing effort. Check out what's on offer!

PPC dashboards

Google Analytics PPC dashboard Google Analytics PPC dashboard

Bring together all your PPC data on Google platforms with our Google Analytics PPC dashboard.

Explore this dashboard

Advertising campaign dashboard Advertising campaign dashboard

Our advertising campaign dashboard makes it easy to track multiple campaigns across multiple channels.

Explore this dashboard

Social media dashboard Social media dashboard

Exploiting social media traffic and properly tracking social media campaigns is critical to any digital marketing effort. Our social media dashboard makes it easy.

Explore this dashboard

Head over to our blog!

It has a wealth of information about digital marketing and info on our product. You can also sign up to our newsletter so you can always stay up to date.

PPC dashboard best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
  • DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
  • Game changer for client communications and expectations. Also help in the sales process!
    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
  • Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
    Nekta Born - Digital Media Trader Nekta Born Digital Media Trader iProspect
  • I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
  • Simple, easy, flexible, and versatile tool with a great UI.
    Juho Santana - Digital Planner Juho Santana Digital Planner Redland
  • Phenomenal customer service.
    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
  • DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
    Tarek Reda - Head of Digital Marketing Tarek Reda Head of Digital Marketing bfound
  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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