New Facebook Insights Metrics for Your Dashboards


After investigating why a client had different numbers in his dashboard than what he saw in Facebook Insights, we realized he was looking for unique metrics (or people like Facebook calls it). Fortunately, it’s easy for us to set additional metrics and dimensions in DashThis.

Thus, we added those new metrics, mostly to get the number of people instead of the total of impressions:

  • Page Impressions (Paid)
  • Page Impressions (People | Paid)
  • Page Impressions (People | Organic)
  • Page Impressions (People | Viral)
  • Page Impressions (People)

Do you need to create a dashboard using Facebook Insights unique impressions for paid, viral or organic? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at!
View his LinkedIn profile or email Stephane:

Category: Key Performance Indicators (KPI), Marketing Dashboards | Tags: , , Comment »


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