SEO Client Dashboards : What reporting tools to use

seo client dashboard

Is there an online dashboard you can use to report SEO performance to your clients?

Yes, there is. A bunch actually! DashThis is one of them.

The trick is to choose the right one or at least one that will fit your needs given the hundreds you’d have to try.

Here’s some guidelines I can think of to help you pinpoint the right tool for SEO Client Dashboards.

Is SEO your core business?

This should indicate the level of budget you are comfortable with. If you do SEO to help few friends, there are free or cheap tools that would do an awesome job. If you make a living from SEO then you don’t want to show up at your clients’ meeting with the cheapest application, but instead with the top of the line suite of tools. Your clients expect quality after all.

Are you looking at the long term performance or you need more a real time view?

In other words: do you really need a performance dashboard or more of a report? A dashboard provides a snapshot of the current moment (like your car dashboard). A report shows a historical view (how your car has been performing recently, last month, this year, etc.).

How much do you currently spend in reporting?

If you spend hours per month creating reports and SEO client dashboards, a fully automated tool will save you tons of time and money. You’ll get great value for every dollar invested. If you current investment is minimal, no need to invest hundreds per month.

How is the target audience using the dashboard?

Does he/she seem to care? No? Don’t invest. A free tool will do the job. Does he/she rely on that piece of information to decide whether or not business will be renewed with you this year? You’d better bring out the big guns!

How detailed would you like to go?

From a maturity point of view, some clients will be pleased with a simple report. More advanced users will require a complex report. Pricing and features will obviously differ a lot.

How integrated should be the other data sources?

One benefit of a seo dashboard tool like DashThis is that you have many data sources in the same place. One page to report on everything. Maybe it’s essential to you, maybe not.

How important is white label to you?

Last but not least, some tools insist a lot on white labeling. Others just don’t do it. Do you mind offering a report that is branded (or not) with your company’s colors? Is it critical?

Finally, there are seo software that do much more than reporting, such as Ginza Metrics, Moz, Raven, MajesticSEO, AHrefs, SearchMetrics. And there are specialized seo reporting tools that connects to theses tools plus others like Google Search Console, like DashThis.

I hope this helps!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at!
View his LinkedIn profile or email Stephane:

Category: Client Reporting, Digital Marketing and KPIs, Marketing Dashboards | Tags: , Comment »


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