Category: Digital Marketing and KPIs

How to Create a Hotel Dashboard That’ll Make You Say Hallelujah

January 10th, 2018 — 5:35pm

hotel dashbaord


When running a hotel, knowing how to create a hotel dashboard is essential. Yet, as you were most likely able to figure out by now, this could be heaven or this could be hell. Which metrics are important to your hotel and which aren’t? What are the KPIs you should keep track of?

You already know it: running a hotel means dealing with a huge amount of data, and this can quickly become overwhelming. There’s so much to be aware of simultaneously and so many sources to collect your data from, it’s only a matter of time before your head grows heavy and your sight grows dim due to this exhaustive tracking process.

Panic no more, dear hotel manager, for I’m here to light up a candle and show you the way to a wise hotel dashboard creation process. Below you will find 9 of the most useful KPIs you should save a space for in your hotel dashboard.

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Words have always been a part of Alexandra’s life, and it’s a good thing she loves them so much because there isn’t really anything she’s as good at (besides some serious Eminem imitation skills, that is). A screenwriter and published novelist, the next logical step for her to take was without a doubt content writing for DashThis, and she welcomes the new challenge with open arms.

Want to be a guest writer on the DashThis blog? Drop us a line at!

Comment » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), Marketing Dashboards

The 4 Features That Made Me Love The New AdWords Interface

November 27th, 2017 — 3:35pm


Adwords Interface Features

For the past few months, like thousands of other advertisers, I’ve been able to try the new AdWords interface in its beta form. And like probably a bunch of these same advertisers, I was skeptical to click on the “Try the new AdWords BETA” button. I gave it a try for a few days, but I quickly came back to my good old “classic” AdWords.

To be honest, I really didn’t like the new AdWords interface. At first.

Why would they change a tool that’s always been easy to use in the first place? Why, dear Google, do you want to make my life more difficult by making me re-adapt myself to a new layout? Why are there so many “expanding 3-dot menus”? Am I ready to make major changes in my campaigns using an unfamiliar platform?

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The marketing team has a new marketing guy, it’s Raph! Interested in many things, he has a background in communication and advertising, which are now pretty useful in his digital marketing life. His multi-channel skills include SEO, SEM, email and social media marketing.

Want to be a guest writer on the DashThis blog? Drop us a line at!

Comment » | Client Reporting, Digital Marketing and KPIs

Best KPIs for Content Marketing: Why I Won’t Screw Up Our New Blog Strategy

November 13th, 2017 — 11:48am

KPIs for Content MarketingSo, in case you haven’t noticed, our blog content style has taken a pretty hard left turn recently.

And seriously, I’ve never been more excited.

For the past almost-two-years that I’ve been with DashThis, we’ve worked hard to share our wisdom and professionalism to the marketing world. We wanted to be taken seriously.

But we’ve finally gotten to the point where our know-how is pretty self-evident.

As Ron Burgundy would say, “People know us. We’re kind of a big deal.”

And while I do a lot of different things here at DashThis, from communications, to PR, to content marketing, to making chocolate-chip-banana-bread when everyone’s been particularly well-behaved, I’m still a writer at heart.

Words are my thing.

So deciding that we’re going to focus more on nurturing our brand personality, instead of just spitting out “best practices” lists that no one actually wants to read… my brain is just: “dear.god.finally!”

I’ve only been waiting for this moment for two years!

Pour me a cocktail, ‘cause this writer’s ready to paaaaaarty.

But while the writer in me is dancing on the speakers (figuratively, of course), the content marketing manager in me is in the corner, making a list of everything that could possibly go wrong.

Anyone who’s ever been in business knows that most changes are terrifying, no matter how prepared you think you are for them.

So we’re here, flipping our content style on its head and seeing what comes out of it…

But what about our readers? What do they think? Are they digging our new hawaiian-shirt-wearing-style of writing? Or do they think it’s tacky? Boring? Or worse, devoid of any REAL information?

How in the hell am I going to make sure this change in blog strategy doesn’t screw us over?

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Want to be a guest writer on the DashThis blog? Drop us a line at!

Comment » | Digital Marketing and KPIs, Key Performance Indicators (KPI)

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