Facebook, Twitter, Instagram, LinkedIn, Google+… your company is on all these social platforms, and you dedicate time and money developing marketing strategies to improve your brand presence and attract new customers. Do they work? How do you know if your efforts are actually benefiting your business? To help you figure it out, you want to create a report, but now you’re faced with a long list of possible metrics. To help you make the right decision, our marketing experts have made a list of the top 5 KPIs for social media to measure the effectiveness of all your social media campaigns.
Category: Key Performance Indicators (KPI)
At this point, if you read our first 4 articles, you’re pretty well versed in SEO reporting: the importance of the process, the fundamentals, what a SEO report should include, and what kind of reporting tool (or tools) you need.
There’s not much left to say then, other than show you exactly what your new, awesome SEO report should look like to get the most out of it!
Below you’ll see what a perfect SEO report template looks like. We’ve added a few short notes about why these KPIs were chosen, as well as why the specific type of widget was selected to display the data. To go more in depth, you’ll find details on each point below this SEO report template infographic!
A special thanks to Sean Martin at Directive Consulting for writing this piece.
Ever been on a road trip where the driver has no idea where he (yes guys, it’s usually us) is going? Or looked at a car engine making some mysterious ticking noise without the slightest clue of what is actually wrong? Identifying the problem is the first step in solving the problem. To know what’s wrong – or what needs to be improved – you need to know what statistic to look at. This is where choosing the right KPIs to monitor your campaigns comes into play.
Let’s go back to the car. Or, better yet, the car engine. Efficiency is probably the most commonly used overlapping word between the dialect of an SEO agency and the dialect of engine repair. And the metaphor is sound.
To run correctly and efficiently, both need to be streamlined and ensure all of their working parts are all aimed at the same goal. Furthermore, they both need to know where to look to see if they are functioning properly – an engine has its fluid levels, the belt’s tautness, the differential charge between the alternator and the battery – you have to be looking for “the right signs.” Read article