Category: Key Performance Indicators (KPI)


Best KPIs for Content Marketing: Why I Won’t Screw Up Our New Blog Strategy

November 13th, 2017 — 11:48am

KPIs for Content MarketingSo, in case you haven’t noticed, our blog content style has taken a pretty hard left turn recently.

And seriously, I’ve never been more excited.

For the past almost-two-years that I’ve been with DashThis, we’ve worked hard to share our wisdom and professionalism to the marketing world. We wanted to be taken seriously.

But we’ve finally gotten to the point where our know-how is pretty self-evident.

As Ron Burgundy would say, “People know us. We’re kind of a big deal.”

And while I do a lot of different things here at DashThis, from communications, to PR, to content marketing, to making chocolate-chip-banana-bread when everyone’s been particularly well-behaved, I’m still a writer at heart.

Words are my thing.

So deciding that we’re going to focus more on nurturing our brand personality, instead of just spitting out “best practices” lists that no one actually wants to read… my brain is just: “dear.god.finally!”

I’ve only been waiting for this moment for two years!

Pour me a cocktail, ‘cause this writer’s ready to paaaaaarty.

But while the writer in me is dancing on the speakers (figuratively, of course), the content marketing manager in me is in the corner, making a list of everything that could possibly go wrong.

Anyone who’s ever been in business knows that most changes are terrifying, no matter how prepared you think you are for them.

So we’re here, flipping our content style on its head and seeing what comes out of it…

But what about our readers? What do they think? Are they digging our new hawaiian-shirt-wearing-style of writing? Or do they think it’s tacky? Boring? Or worse, devoid of any REAL information?

How in the hell am I going to make sure this change in blog strategy doesn’t screw us over?

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Digital Marketing and KPIs, Key Performance Indicators (KPI)

Top 5 KPIs for Social Media Reporting

February 24th, 2017 — 10:03am

Social Media Reporting KPIs

Facebook, Twitter, Instagram, LinkedIn, Google+… your company is on all these social platforms, and you dedicate time and money developing marketing strategies to improve your brand presence and attract new customers. Do they work? How do you know if your efforts are actually benefiting your business? To help you figure it out, you want to create a report, but now you’re faced with a long list of possible metrics. To help you make the right decision, our marketing experts have made a list of the top 5 KPIs for social media to measure the effectiveness of all your social media campaigns.

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Valerie is a copywriter at DashThis, mostly focused on user education. Her academic background in Ancient History and Journalism first brought her to Germany, where she worked as a metal music journalist. Back in Quebec City, she’s now rocking the world of reporting!

1 comment » | Client Reporting, Key Performance Indicators (KPI), KPIs vs Metrics, Web Analytics

Your Foolproof SEO Report Template [Infographic]

February 3rd, 2017 — 3:16pm

SEO Report Template

At this point, if you read our first 4 articles, you’re pretty well versed in SEO reporting: the importance of the process, the fundamentals, what a SEO report should include, and what kind of reporting tool (or tools) you need.

There’s not much left to say then, other than show you exactly what your new, awesome SEO report should look like to get the most out of it!

Below you’ll see what a perfect SEO report template looks like. We’ve added a few short notes about why these KPIs were chosen, as well as why the specific type of widget was selected to display the data. To go more in depth, you’ll find details on each point below this SEO report template infographic!

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

3 comments » | Key Performance Indicators (KPI), Ultimate Guide to SEO Reporting

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