This is where we get into the nitty-gritty details of those reports and dashboards you’re creating: which KPIs should you be using depending on your marketing speciality, how do you incorporate data from different integrations and sources, and everything in between!
Did you know that Google Analytics can provide information about your website traffic by hour? Here's everything you need to know about it!
With all the vanity metrics and data available, it's crucial to know the right Facebook metrics to track and most importantly; why.
Here's how to use Google Analytics to track all your social media referral traffic, conversions, and overall effectiveness.
What exactly are impressions? What do you need to track them for? Here's a complete overview of this crucial metric.
Don't know where to begin with your SEO performance monitoring? Here's the SEO metrics you need to track right now!
Not sure what PPC metrics to track? Here are a few ideas to get you started!
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