This is where we get into the nitty-gritty details of those reports and dashboards you’re creating: which KPIs should you be using depending on your marketing speciality, how do you incorporate data from different integrations and sources, and everything in between!
There are so many KPIs to choose from, it's easy to get lost. Check out this new blog to know the 4 major digital marketing KPIs your should track.
Did you create a new advertising campaign? Start tracking the right KPIs from the get-go!
Google Analytics is a fantastic tool to measure the engagement of your website's traffic. Learn how to measure engagement metrics efficiently, and why it's important to do so.
Did you know that Google Analytics can provide information about your website traffic by hour? Here's everything you need to know about it!
With all the vanity metrics and data available, it's crucial to know the right Facebook metrics to track and most importantly; why.
Here's how to use Google Analytics to track all your social media referral traffic, conversions, and overall effectiveness.
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