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In this article, you’ll learn what a strategic dashboard is and what it’s not. We’ll also look at six beautiful strategic dashboard examples and how to create one of your own.
Strategic dashboards are interactive reports, usually created by a data visualization analytics tool, that show a business performance over a specific time on a high-level scale.
Note the healthcare performance dashboard below.
Designed on DashThis, an automated reporting tool, it tells us how SEO and Google Ads impact the number of appointment forms received. The average Google rating acts as a scorecard, boosting customer trust and conversions.
Unlike operational dashboards that drill down the day-to-day operations in real-time, strategic dashboards show a bird’s-eye view of the business as a whole. Other similar dashboards include tactical dashboards and analytical dashboards.
Strategic dashboards simplify data management. Take this sales report template below.
It combines a myriad of key performance indicators (KPIs) from multiple channels and transforms them into a single report for stress-free data analysis and strategic planning (side note: you can aggregate all data in the same widgets or create different ones on DashThis).
Now, let’s look at the following six strategic dashboard examples.
Strategic dashboards are one of the most important types of dashboards in marketing campaigns. Start your first 15-day free trial of DashThis to unlock vital insights about your marketing performance today.
It's a high-pressure job being a CEO.
On top of working with the leadership team to plan their strategic goals and drive new launches, they also need to own performance metrics, among others.
The following business metrics dashboard shows how far the company is performing in its business strategy at a glance.
Using visual business dashboards like these, C-suite executives can analyze their company’s data analytics and efficiently understand how every channel is linked in a marketing campaign.
To end the executive report with high-level suggestions, go to Static Widgets > Comments and type away:
Digital marketers spend most of their days executing strategic initiatives and collaborating with internal and external stakeholders.
It’s often a challenge getting clients to understand the key metrics, let alone getting them on board with new ideas.
Fortunately, the digital marketing report below uses a sleek dashboard design to convey the traffic and sales performance instantly. Note the colorful graphs that pinpoint the best-performing channels over a specific time.
If you want to ditch poor-performing channels and focus only on those that work, make your case with this dashboard.
Instead of an Excel spreadsheet with intimidating data sets, clients see eye-catching key metrics, and who knows, they might give you the green light.
The leads attracted from SEO can often feel like free marketing to the untrained marketer. But what they don’t know is that it requires a ton of effort, even for well-funded businesses.
Use this website SEO report to keep yourself accountable and stay ahead of the pack.
Today, customers expect more personalized shopping experiences, so much so that those that provide them will win their loyalty for life.
Analyze these ecommerce metrics as you tweak your human-centric ecommerce strategy to boost sales and retention:
When misused, social media is a cesspool of misinformation. But when used correctly, it can be a powerful magnet to engage prospective customers.
Even though PPC requires constant building and optimization, it’s still very much a popular favorite for attracting immediate results.
Use the KPI dashboard below to understand customer behavior and unearth tactic-rich ideas:
Better yet, use the revenue from your PPC campaigns to optimize the pages that rank organically for the exact keywords.
Setting up a strategic dashboard requires only a few quick clicks on DashThis:
Drag and drop the widgets to paint a clearer picture of what’s happening in the business.
Add notes within your report via the dashboard software. For example, if you need to explain an irregular graph in the sales dashboard to decision-makers, hover over the widget and click Add Note > Save.
After creating the strategic dashboard, click Sharing Options to send it to all stakeholders.
You can even automate your dashboard reporting. Choose the frequency from daily, weekly, monthly, or quarterly.
Start your free 15-day trial of DashThis to gather all data in one automated report today.
An executive dashboard that speeds up decision-making.
A comprehensive SEO dashboard that helps you come up with a plan to compete with the big players.
And finally, an eCommerce report chock-full of human-centric metrics that help you win customers for life.
These strategic dashboard examples boast rich insights that 10X your business.
Ready to create one of your own?
Create a strategic dashboard
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