Converting customers across all touchpoints is essential to any eCommerce business strategy. Today, it is more essential than ever in a world where customers face unlimited choices and businesses are up against the increasing competition. But, spreading your marketing campaign across social media, Shopify, email marketing, and more, it can be challenging to get a real-time view of what is working, what isn’t working, and what elements of the omnichannel customer experience need improvement.
Yet, for a business to succeed, it needs to have this knowledge.
Omnichannel reporting is the essential solution to this problem. It allows business owners to leverage automation to optimize their campaign performance and customer experience without spending countless hours reviewing dozens of singular KPIs and reports that only tell part of the story.
In this article, we will go over everything there is to know about omnichannel reporting, including:
In sales and marketing, omnichannel refers to the numerous aspects of the customer experience, including online, in-store, or third-party purchasing. For example, this can cover their subscriptions or customer support experience in person versus online through a call center. And, due to the pandemic, we all learned how essential a smooth online experience has become in any cross-channel strategy.
So, omnichannel reporting is the process of pulling all the data from different channels, like social media KPIs, into one singular omnichannel database, where you can understand your omnichannel capabilities, product lifecycle, and more.
Most individual platforms today provide their analytics dashboard—think Instagram, Google, or Shopify analytics pages where you can get a nuanced view of customer engagement across each digital channel. But how are you supposed to understand them as a whole package? That’s where omnichannel reports come in. It provides:
Because incorporating data from numerous channels means there will be information overload, focusing on the KPIs and metrics most relevant to your business goals is essential. Therefore, when you are setting up your report, take two necessary steps:
So many data reporting tools on the market today are overly complex and require programming to make them effective. For example, BI tools can be overwhelming to work with and don’t necessarily connect to all the data sources you may be looking for. When finding a tool that fits your needs, focus on the following criteria:
Once you have set up the tools you need, you can start making visually-appealing reports that allow you to communicate ideas big and small across your business and stakeholders. With charts that provide a comprehensive understanding of your omnichannel platforms, you will have all the data in one place, making it seamless to present and communicate your business strategy.
Working with DashThis, creating omnichannel reports is simple. We offer templates for various businesses, industries, social media accounts, and KPI goals. For example:
With DashThis, it’s easy to set up a report using three easy steps. First, our software connects to all of your marketing tools—with over 30 integrations, including Google Analytics, Facebook Ads, LinkedIn, YouTube, and more—you are sure to find the data sources used by your business.
After connecting your data:
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