Category: Business


Best KPIs for Content Marketing: Why I Won’t Screw Up Our New Blog Strategy

November 13th, 2017 — 11:48am

KPIs for Content MarketingSo, in case you haven’t noticed, our blog content style has taken a pretty hard left turn recently.

And seriously, I’ve never been more excited.

For the past almost-two-years that I’ve been with DashThis, we’ve worked hard to share our wisdom and professionalism to the marketing world. We wanted to be taken seriously.

But we’ve finally gotten to the point where our know-how is pretty self-evident.

As Ron Burgundy would say, “People know us. We’re kind of a big deal.”

And while I do a lot of different things here at DashThis, from communications, to PR, to content marketing, to making chocolate-chip-banana-bread when everyone’s been particularly well-behaved, I’m still a writer at heart.

Words are my thing.

So deciding that we’re going to focus more on nurturing our brand personality, instead of just spitting out “best practices” lists that no one actually wants to read… my brain is just: “dear.god.finally!”

I’ve only been waiting for this moment for two years!

Pour me a cocktail, ‘cause this writer’s ready to paaaaaarty.

But while the writer in me is dancing on the speakers (figuratively, of course), the content marketing manager in me is in the corner, making a list of everything that could possibly go wrong.

Anyone who’s ever been in business knows that most changes are terrifying, no matter how prepared you think you are for them.

So we’re here, flipping our content style on its head and seeing what comes out of it…

But what about our readers? What do they think? Are they digging our new hawaiian-shirt-wearing-style of writing? Or do they think it’s tacky? Boring? Or worse, devoid of any REAL information?

How in the hell am I going to make sure this change in blog strategy doesn’t screw us over?

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Business, Key Performance Indicators (KPI), Marketing

Save time on reporting with THE agency reporting tool!

November 7th, 2017 — 10:26am

Matt before DashThis

 

22:45. Matthew is copy/pasting data. He has been copy/pasting data for the past 3 days.

*DING*

It’s a text message from his girlfriend. She’s asking when he’ll get home from his 13 hour-long workday. No, wait…it’s a 14 hour-long workday at this point.

“I need to finish this report tonight. My client needs it for tomorrow morning.”

He then goes back to copy/pasting data from an Excel file to another Excel file. He has dozens of them opened.

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Valerie is a copywriter at DashThis, mostly focused on user education. Her academic background in Ancient History and Journalism first brought her to Germany, where she worked as a metal music journalist. Back in Quebec City, she’s now rocking the world of reporting!

Comment » | Business, Marketing

How We Failed at Facebook Ads for B2B Marketing

October 30th, 2017 — 9:29pm

margarita - how we failed at facebook ads for b2b marketing

Sunday 9:30 PM, Playa Del Carmen, Mexico.

Yep, you read that right: Mexico! My bosses took me to Mexico so we can brainstorm DashThis marketing strategies for the upcoming year (how awesome, eh!). Thanks to DashThis for this opportunity, by the way!

On our last night, after a surprisingly productive week, I was enjoying a margarita at the lobby bar. I was having a conversation with my boss on how, in my opinion, we do a lot of talking at the office, but we’re not delivering things as fast and as often as I’d like (typical struggle of a young digital marketer).

“It’s not rocket science”, I told him, “we just need great content that people want to read, articles with a great story, and a casual tone. And we need to publish this kind of content more often.”

People love stories about someone testing things out or trying out ideas… even if those ideas don’t end up working. Basic storytelling, you know?!

I told my boss: “How about we explain how I spent YOUR money on Facebook Ads for B2B marketing and how the ROI was, actually, not so good?” I was getting excited now, and tipsy me spontaneously said, “I’ll write this in the next 24 hours!” (Yeah… thanks, tipsy me!)

So now, that I’d talked the talk, I had to WALK THE WALK, as we like to say at DashThis.

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JP is one of our Digital Marketing Specialists here at DashThis. He’s got a solid background in SEO, SEM and social media marketing. Passionate about analytics and inbound marketing, he also has a great background in e-commerce and he’s always checking for new ways to generate more traffic and improve conversion rates.

2 comments » | Business, Marketing

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