Category: KPIs vs Metrics


Top 5 KPIs for Social Media Reporting

February 24th, 2017 — 10:03am

 

top 5 kpis social media reporting

 

Here at DashThis, the marketing team produces A LOT of content. Blog posts, help center articles, in-app content, Facebook ads, you name it. It’s always rewarding to get positive feedback from our clients, so we were pretty stoked to receive all the great comments for our article about how to create an awesome Google Analytics client report template.

What we came to realize is that we had so much to say on that topic that each type of dashboard could on and of itself be its own article. We decided to start by elaborating about how Google Analytics and your social media results intertwine.

So how exactly should social media be a part of your marketing strategy? Which social media KPIs are paramount when it comes to social media marketing?

Read on, for this article holds a lot of the answers you may be looking for.

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3 comments » | Client Reporting, Key Performance Indicators (KPI), KPIs vs Metrics, Web Analytics

Putting together the KPI Puzzle

May 12th, 2016 — 9:50am

Putting_together_the_KPI_puzzle

 

As explained in a previous post, not all metrics are created equal. The most worthwhile metrics are those that you can act upon, those that serve a specific purpose in the analyzation and optimization of your digital strategy.

All KPIs are metrics, but not all metrics are KPIs

Actionable performance metrics, when tracked and properly scrutinized, are your business’s key performance indicators (KPIs). KPIs can be either monetary or non-monetary – however, their purpose is to measure your progress in relation to clearly defined objectives. As such, before determining what your KPIs should be, your first order of business is to determine your objectives – KPIs are useless with nothing to measure up against. As Avinash Kaushik (of Occam’s Razor by Avinash Kaushik) so eloquently states: “If you don’t actually know what you’re trying to achieve, it’s also hard to measure success.”

When you have determined your business’s most pressing objectives and the subsequent KPIs to measure, it’s important to keep three particular things in mind no matter which KPI you’re looking at:

  1. Single-session analyses will only take you so far: be sure to look at results over several sessions (pan-session analyses), since not all – in fact, not most – conversions will occur on a first visit.
  2. Source attribution will become possible thanks to pan-session analyses: by knowing which point of initial contact brought your visitors to your page in the first place (regardless of how they came to your site when they finally converted), it becomes easier to accurately measure marketing success.
  3. Segmentation is important to know precisely who is visiting and who is converting – knowing your ideal audience will enable you to create targeted content.

To sum up, you need to remember that your KPIs are dependant on the behaviour of individuals over time. It is important to know the entire picture of the behavioural process involved in the relationship between the user and your company. You don’t need single snapshots, you need the entire movie.

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), KPIs vs Metrics, Web Analytics

Metrics & KPIs: What Counts is How You Look at Them

April 19th, 2016 — 12:40pm

metrics_and_KPIs

Metrics, they’re everywhere.

As marketers, we’re always reading about the key performance indicators (KPIs) and other metrics that we should be tracking, however, this isn’t even the crux of the issue. Metrics mean nothing without context. Data means nothing without analysis. Metrics are only as useful as the actions we take with them. If we don’t analyze, compare, and take action – no dice, it’s all for nothing.

The first step to proper metric analysis and the subsequent actions we’ll take is understanding the difference between what we call vanity metrics and actionable metrics. While these may seem like digital marketing buzzwords, in reality, understanding them can mean the difference between an evolving marketing plan and a stagnant one. And once we understand the difference, a crucial thing to remember is that no metric exists in a vacuum – everything is, and should be, related.

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

3 comments » | Digital Marketing and KPIs, Key Performance Indicators (KPI), KPIs vs Metrics, Web Analytics

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