Committing to inbound marketing is a long-term strategy.
You’re providing value to your web visitors and meeting them where they are long before they purchase or convert on your website. Yet you’ll need to make sure your efforts are paying off. And that’s where inbound marketing reports come in.
How do you create meaningful inbound marketing reports without spending hours on them or getting overwhelmed? Which metrics should you report on?
We’ll answer all these questions and more.
Since inbound marketing involves multiple activities like:
Your inbound marketing report needs to cover multiple types of content and channels effectively while having all your performance metrics and key performance indicators (KPIs) in a cohesive flow.
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Done correctly, inbound marketing reports help you and your marketing team:
Decide what to measure based on your inbound marketing strategy.
According to Sagefrog’s 2022 Marketing Mix Report, some examples of marketing objectives for B2B businesses
Once you’ve defined your overall marketing goal (and/or) channel goal, you can choose your KPIs to ensure you’re collecting the right marketing data.
Example: Writing a clear SMART marketing goal and selecting the proper KPIs.
Let’s say you’re a marketing manager for a local service business that depends on web inquiries and phone calls for customers.
Here’s how you might write the goal using the SMART goal format.
Increase the total number of interested phone calls and average customer rating on your Google Business Profile to improve business lead generation and social proof within the next six months.
With your goal defined, put your essential metrics together in an actionable dashboard to gauge return on investment (ROI), like our content marketing reports.
Get this content marketing report with your own data
Read more: The difference between OKRs and KPIs
What metrics to include in your inbound marketing report? We’ve got 13 for you, sorted by question answered.
Traffic metrics: Is your website growing or attracting qualified traffic?
Engagement metrics: Does your content resonate with your target audience
Conversion and revenue metrics: Are your marketing efforts generating qualified leads for your business?
Audience and demographics metrics: How many people are seeing your content
Read more: 100+ KPI examples for your next inbound marketing report
Any data you include in your report should answer these two questions:
Here’s how to add these valuable insights to your report
Here’s how to add an annotation to a chart in a DashThis report.
How a note in DashThis looks like in live view
When presenting a recommendation to your client or stakeholder, aim to answer these three questions.
Let’s say you’re running an e-commerce store. While reviewing your latest weekly report, you see a higher-than-average exit rate on your checkout page.
Here’s how you might present this to your boss.
Since inbound marketing typically involves multiple channels, take inspiration from our report templates to create your own report that suits your needs. Use section headers to separate each set of metrics in your report to keep them clear and concise.
DashThis’s digital marketing report template: Get your digital marketing report with your own data
Get all your data from your entire digital marketing suite organized and neatly presented in one report. Instead of opening 27 different tabs and manually importing/exporting PPC data into PowerPoint or Excel, this template will help bring all the data across your marketing tools into one place.
Get your advertising campaign report with your own data
Running a multi-channel advertising campaign? Use this report to get all your marketing analytics at your fingertips, helping you build trust with your clients or stakeholders on what’s happening in your campaigns.
Get your email report with your own data
Show all your email marketing metrics for email campaigns and lead nurturing sequences in real-time with this report. This template tracks email campaign performance (open rates, email click-through rate in a chart so you can see how your metrics have changed. By doing this, you'll be able to determine which campaigns resonate with your subscribers or what email elements you should A/B test in seconds.
Need more report template examples to choose from? Head on over here.
Get 20+ report templates just like this one with DashThis. Try it with your own data here.
You can get started in minutes. All you need to do is.
When you invest in reporting automation, you’re investing in clarity.
The clarity to make informed decisions and communicate well with clients. The process takes some time at first, but with automated reporting tools like DashThis and some time to define your reporting process, you’re investing in a solid foundation for your business.
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