This is where we get into the nitty-gritty details of those reports and dashboards you’re creating: which KPIs should you be using depending on your marketing speciality, how do you incorporate data from different integrations and sources, and everything in between!
By tracking data across multiple ad platforms, you 10X top-performing campaigns and maintain high returns. In this guide, you’ll learn why digital advertising analytics matters and how to get started.
This article delves into the nuanced world of dashboard analytics, highlighting lesser-known metrics that could provide invaluable insights for campaigns.
A client wants answers on how their website is performing? Use our guide to put together a web traffic metric report in minutes.
Measuring and reporting social media ROI can take time and effort. Check out our guide on measuring social media ROI and how to bring it all together in one report.
SEM is a holistic strategy where SEO and PPC play off each other. In this guide, we suggest eight SEM metrics to measure impact across all campaigns.
Hundreds of social media metrics are out there, and it can be overwhelming to decide which to include. We list the top 15 by aim and how to interpret data for your clients.
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