Organic Visibility

Analytics

Organic visibility measures how well your website shows up in organic search results. It quantifies how often and prominently your site appears for relevant search queries. This metric provides insight into your site's overall SEO performance, the effectiveness of your content strategy, and your competitiveness in search engine results pages (SERPs).

This post will examine how Organic Visibility is calculated, its importance for digital marketing, and strategies for improving your score.

TRACK YOUR ORGANIC VISIBILITY

What is organic visibility?

Organic visibility refers to how easily users can find a website through unpaid search results. It's a crucial aspect of digital marketing that relies on effective SEO strategies to increase organic traffic. Optimization techniques, including on-page SEO and high-quality content, help improve a site's visibility in search engines. By targeting relevant keywords with significant search volume, websites can enhance their ranking and attract more visitors.

Search engine algorithms consider various ranking factors when determining visibility, making it essential for businesses to refine their SEO approaches continually. Ultimately, improved organic visibility leads to increased website traffic, supporting overall digital marketing goals without relying on paid advertising.

Track your organic metrics today

How to calculate organic visibility

Organic visibility is typically calculated using a combination of factors. First, track your website's rankings for target keywords across search engines. Then, consider the search volume for those keywords. Multiply the ranking position by the search volume for each keyword. Sum these values across all tracked keywords. Some tools also factor in click-through rates (CTR) for different ranking positions. The resulting score provides a measure of your site's overall organic visibility. Higher scores indicate better visibility in search results.

What is good organic visibility?

A good organic visibility score depends on various factors, including industry competitiveness, website size and age, and target market. Generally, scores are relative, and improving over time is key. A good score typically means ranking in the top 10 for primary keywords, seeing a steady increase in organic traffic, having visibility for a wide range of relevant terms, and outperforming direct competitors. Rather than aiming for a specific number, it's more important to focus on continuous improvement. Regular monitoring and adjusting SEO strategies will help enhance organic visibility over time.

Track yours with an automated report

What is bad organic visibility?

A bad organic visibility would typically involve: low search engine rankings for important keywords, often beyond the first page of search results. Declining organic traffic over time. Limited visibility for relevant search terms. Consistently underperforming compared to competitors. High bounce rates from organic search visitors. Inability to rank for branded terms. Frequent algorithm updates negatively impacting rankings. Low click-through rates in search results. Minimal presence for long-tail keywords. Stagnant or decreasing domain authority. Lack of improvement despite SEO efforts.

Track yours with an automated report

Organic visibility KPI examples & templates

Here are some templates that track organic and SEO metrics :

See this KPI in action here!

See this KPI in action here!

Google analytics 4 report template

An awesome report with important metrics for your SEO strategy. Track your marketing efforts with KPIs like organic searches (Google search), single-page data, and target audience demographics.

See this template live

Digital marketing report template

From SEO to social media platforms and Google search console, this report gives you a good view of all your online marketing strategy metrics and overall online performance.

See this template live

SEO report template

Gather all your favorite SEO tools, from Google Analytics to SEMrush, Ahrefs, and more, into a single, awesome SEO report! With this report template, you can track all your SEO performance and keyword rankings in seconds.

See this template live

Get 10 free dashboards for 15 days

TRY DASHTHIS TODAY

Organic visibility best practices

If you are not seeing the organic visibility results you are wanting to achieve, here are a few best practices to keep in mind.

High-quality content

Conduct thorough keyword research to create high-quality, original content that addresses user needs and search intent. Regularly update and optimize existing web pages to enhance user experience and organic search visibility. Use specific keywords naturally throughout your content to attract potential customers through organic search.

Technical SEO optimization

Optimize page speed for both desktop and mobile devices. Implement proper site structure, internal linking, and craft compelling title tags and meta descriptions. Ensure your site is mobile-friendly and secure (HTTPS). Use schema markup to help search engines understand your content better.

Backlink building

Develop a comprehensive search engine optimization strategy, including off-page SEO and link building, to earn high-quality backlinks from reputable websites. Focus on creating linkable assets like informative blog posts, infographics, or tools to improve website visibility. Engage in outreach and build relationships within your industry to enhance your overall link profile.

Want to track all your KPIs in one easy-to-use dashboard?

Try dashthis free