7 marketing report templates every digital marketer needs

August 9th, 2018 — 12:11pm

marketingReport_template

I know you didn’t get into marketing to spend your time creating reports. However, you also know that marketing is ultimately a numbers game: you can’t optimize what you can’t measure, and you can’t measure without a proper data tracking mechanism in place.

And that’s why marketing reports are so important: on the one hand, they’re your way of proving that the strategies you’re putting in place are having a positive impact on the bottom line, and on the other hand, they’re also your way of constantly improving those strategies.

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Comment » | Client Reporting, Marketing Dashboards, Web Analytics

Agency reporting: 15 best practices you need to know about!

July 31st, 2018 — 10:37am

best_practices

 

You want your reports to rock, to give your agency that je-ne-sais-quoi, to look fantastic, and to be efficient. Right?

I’m here to help you get there!

To bring your reporting game to the next level, here are the 15 best practices you should remember when creating your agency reports!

Let me break it down for you.

 

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Comment » | Client Reporting, Digital Marketing and KPIs, Marketing Dashboards

How to write a social media report

July 19th, 2018 — 1:30pm

How to write a social media report

 

When it comes to social media, you’re probably killing it with multiple campaigns, across many different networks, right?

That’s why you’re great at your job.

And you know as well as I do that it can be a real pain to have to get your performance results from every one of these platforms just to see your overall return on investment for your efforts.

And therein lies the importance of your social media reports.

Your social media reports will show your results succinctly, and in one place.

So you can see your ROI, show your results to your boss and/or client, and keep doing what you do best: creating kick-ass campaigns.

 

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Comment » | Client Reporting, Digital Marketing and KPIs, Marketing Dashboards

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