A Practical Guide to GA4 Event Parameters for Marketers
What are GA4 event parameters, and how can they help in your client reporting? Our beginner’s guide is here to help!
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Product Updates Pinterest Organic Reporting Now Available
Pinterest Organic is here! Complete your reporting toolkit with engagement, pin performance & board metrics. Now see the FULL impact of your Pinterest strategy - all in one dashboard. The perfect duo with Pinterest Ads!
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Marketing The Newbie's Guide to Marketing OKRs (with Examples)
Want to achieve your marketing goals? Learn about OKRs and why they're essential. This guide provides insights & examples to get you started on the right foot.
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Reporting How to Track Facebook Ads in Google Analytics 4
Want to know how to track Facebook Ads in Google Analytics 4? Our guide provides the steps and best practices for accurate campaign tracking and reporting.
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Reporting The Beginner’s Guide to Advertising Performance
Learn the metrics to measure your advertising performance. Whether your goal is building awareness, engaging with your audience, or growing sales, these start you off the right foot.
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KPIs & Metrics GA4 scopes guide: Understanding first user vs. session in Google Analytics 4
Need help understanding how first user and session scopes differ in Google Analytics 4? We break down the two terms for you.
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Reporting KPI Benchmarking: Differences + 6 Marketing KPIs That Matter
KPI benchmarking keeps you on your toes. It ensures you’re constantly improving, all the while learning best practices in execution. This guide unpacks the relationship between KPIs and benchmarking and recommends the KPIs to get you started.
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