While Google Analytics is a powerful tool, it doesn't give us a complete view of our marketing campaigns.
Fortunately, URL tracking is here to save the day.
URL tracking is the process of adding identifier(s) to a URL so that you can:
Sure, you can use other analytic tools to track these data.
URL generators are more useful in this case, as they track the exact metrics for all channels and content individually.
Show clients which specific page(s) brought the highest number of leads and conversion rate at a single glance
Here’s an example of an URL tracking link:
Notice the words we bolded above? They’re called parameters.
Here’s a breakdown of what these URL parameters mean:
You don’t need to use all campaign parameters every time. Usually, these three UTM parameters will suffice:
You also don’t need to memorize the format of the campaign URL parameters, as your URL tracking tools will generate them for you.
Ask any marketer running a large-scale marketing campaign across multiple channels, and they’ll tell you it’s crucial to know which content attracts the highest number of conversions.
URL tracking helps marketers maximize conversions, as they can easily see which content took off and which fell flat.
Let’s say you wrote a bunch of how-tos, product comparisons, and case studies for the company blog.
How do you know which content drives the highest number of leads? It’s simple, create unique URL links for these different posts’ calls-to-action (CTAs) and track them accordingly.
The results will determine your next content strategy.
It’s a whole different ball game running marketing campaigns in digital marketing agencies. Often, you’re tracking numerous campaigns for not one client but dozens at the same time.
Just picture it.
You’re driving traffic to a mom-and-pop store’s landing page with PPC and banner ads, generating leads for a B2B company’s LinkedIn page, and promoting sponsored ads on social media for an ecommerce client.
If you think this is a metrics mayhem waiting to happen, you’re not alone.
According to a survey from Demand Gen Report, 46% of marketers struggled with messy data.
Kick messy data in the butt with a visual-based report
URL tracking avoids metrics mayhem from happening as it’s based on link redirects. In other words, it’s 100% accurate.
These URL parameters make it easy to measure data, such as the conversion rate of each A/B testing ad or the click-through rate of each CTA button in multiple email marketing campaigns.
It's challenging to identify which affiliates drive the highest number of conversions to a website without URL tracking.
In this section, we’ll walk you through how to create and track a campaign URL link.
First things first, grab the original link you want to track (e.g., https://www.example.com).
Next, enter the link and campaign name, source, and medium in your URL tracking tool (note: we’ll use the Google Analytics (GA) Campaign Builder in this walkthrough).
Scroll down to copy the generated URL(s) and share it in your channels.
Each time a user clicks on the unique URL, the URL generator will record the activity. If you’re using a dashboard reporting tool, you can automate the entire process.
Say you’re using Google Analytics and ClickMeter with DashThis. You might connect these three tools to create a report.
Pick a template and choose your KPIs from a dropdown menu under Preset Widgets. DashThis will grab the relevant data accordingly.
Don’t worry if you can’t find the KPI(s) you’re looking for.
Phew, we’re almost done.
The Google Analytics Campaign URL builder is ideal if you want to generate URLs to websites.
If you’re looking for an advanced URL generator, look no further than ClickMeter.
Customize, brand, and track your links with Bit.ly.
There’s only so much Google Analytics can tell you.
Fortunately, URL tracking is the missing piece to making sense of your marketing efforts individually.
With these tracking links, you can finally identify your most profitable ad campaigns, determine which specific inbound or outbound strategy works better for your business, and craft an irresistible CTA that makes users click.
Better yet, track your links with DashThis. Our automated marketing reporting tool helps you create reports in the blink of an eye.
Grab this FREE advertising dashboard with your own data.
This post was updated on Nov 2021. The original article was written by Louisa McGrath, a content manager at ClickMeter. ClickMeter is a DashThis integration and partner, allowing marketers to monitor, compare and optimize all their links to increase conversions.
Ready to automate your reporting?
Don’t miss out!
Automate your reports!
Bring all your marketing data into one automated report.Try dashthis for free