This historic widget shows the total number of clicks your ad received. This includes clicks on the ad content and your company name and logo, but excludes some social actions such as likes, comments, and shares.
This historic widget shows the percentage of clicks on your ad that led to a conversion (whatever your definition of conversion may be). It is calculated by dividing the number of conversions by the number of clicks, and multiplying the result by 100.
This historic widget shows the total dollar value associated to all conversions, which is calculated by multiplying the value per conversion by the total number of conversions. The value per conversion is determined by you when you define your conversion; this is the dollar amount that you consider each conversion is worth to you.
This historic widget shows the total number of times people took a desired action after seeing your ad. This action can be anything from buying a product or service, signing up for a newsletter… it all depends on your objectives.
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These are the top 4 metrics users usually include in their ClickMeter dashboards.
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