Search Ads 360 Reporting Dashboard (Doubleclick Search)

No digital marketing strategy is truly complete without having effective and efficient search campaigns in place. And there are few better ways to manage your search campaigns than with Google Search Ads 360. With a Search Ads 360 reporting dashboard, you can see all your search ads data conjointly with the rest of your PPC and analytics data; give yourself the ability to see the entirety of your web presence in one streamlined dashboard.

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Preset Widgets
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Metrics & Dimensions

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Your Search Ads 360 dashboard could look this great

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See this dashboard in action here!

Your logo

Whether your own or your client’s logo, make your report reflect your brand!

All-in-one

Drag-and-drop your widgets onto your dashboard to create a clean report layout that includes all the information you need.

Your data

Customize your widgets to show the data you want, the way you want to.

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Available Preset Widgets

Featuring the most common KPIs, these widgets are ready to use! Drag, drop, done!

Average Position

This historic widget shows how your website typically ranks against other pages.
Click-Through-Rate (CTR)

This historic widget shows the percentage of people that visit your website after seeing it appear in the search results. This is calculated by dividing the total number of clicks by the number of impressions, and multiplying the result by 100.
Top Campaigns (Clicks)

This list widget shows each of your campaigns in order of most number of clicks.
Impressions

This historic widget shows the total number of times that your content was shown to your target audience.

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Available Metrics, Segments, & Dimensions

These are the top 10 metrics and dimensions users usually include in their Search Ads 360 reporting dashboard:

Ad Clicks: This is the number of clicks on your ad.
Ad Cost: This is the amount you spent on clicks and impressions for your ad.
Ad Impressions: This is the total number of times people saw your ad.
Average Ad Position: This shows the position in which your ad typically ranks against other ads.
Click-through-rate (CTR): This percentage shows how often people go to your website because they saw your ad. It is calculated by dividing the number of clicks by the number of impressions, and multiplying the result by 100.
Conversion Value: This is the total dollar value associated to all conversions, which is calculated by multiplying the value per conversion by the total number of conversions. The value per conversion is determined by you when you define your conversion; this is the dollar amount that you consider each conversion is worth to you.
Cost Per Click (CPC): This shows the average cost of each click on your ad, which is calculated by dividing the total spent by the total number of clicks.
Cost Per Thousand Impressions (CPM): This shows the average cost for 1000 impressions.
Return on Ad Spend (ROAS in $): This is the amount of revenue generated for every dollar spent. It is calculated by subtracting the ad cost from the total revenue.
Campaign: This dimension allows you to isolate your data according to campaign.