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DoubleClick Search
dashboard

No digital marketing strategy is truly complete without having effective and efficient search campaigns in place. And there are few better ways to manage your search campaigns than with DoubleClick Search. With a DashThis DoubleClick Search dashboard, you can see all your DoubleClick data conjointly with the rest of your PPC and analytics data; give yourself the ability to see the entirety of your web presence in one streamlined dashboard.

Your DashThis DoubleClick
Search Dashboard

8

Preset
Widgets

11

metrics &
dimensions

Available Preset Widgets

Average Position

This historic widget shows how your website typically ranks against other pages.

average position doubleclick search dashboard

Click-through-rate (CTR)

This historic widget shows the percentage of people that visit your website after seeing it appear in the search results. This is calculated by dividing the total number of clicks by the number of impressions, and multiplying the result by 100.

ctr doubleclick search dashboard

Top Campaigns (Clicks)

This list widget shows each of your campaigns in order of most number of clicks.

campaigns by clicks doubleclick search dashboard

Impressions

This historic widget shows the total number of times that your content was shown to your target audience.

impressions doubleclick search dashboard

Available Metrics,
Segments, & Dimensions

These are the top 10 metrics and dimensions users usually include in their DoubleClick Search dashboard

Ad Clicks
This is the number of clicks on your ad.
Ad Cost
This is the amount you spent on clicks and impressions for your ad.
Ad Impressions
This is the total number of times people saw your ad.
Average Ad Position
This shows the position in which your ad typically ranks against other ads.
Click-through-rate (CTR)
This percentage shows how often people go to your website because they saw your ad. It is calculated by dividing the number of clicks by the number of impressions, and multiplying the result by 100.
Conversion Value
This is the total dollar value associated to all conversions, which is calculated by multiplying the value per conversion by the total number of conversions. The value per conversion is determined by you when you define your conversion; this is the dollar amount that you consider each conversion is worth to you.
Cost Per Click (CPC)
This shows the average cost of each click on your ad, which is calculated by dividing the total spent by the total number of clicks.
Cost Per Thousand Impressions (CPM)
This shows the average cost for 1000 impressions.
Return on Ad Spend (ROAS in $)
This is the amount of revenue generated for every dollar spent. It is calculated by subtracting the ad cost from the total revenue.
Campaign
This dimension allows you to isolate your data according to campaign.

The final product

DoubleClick Search dashboard DoubleClick Search Dashboard & Report - DashThis

Your logo

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All-in-one

Drag-and-drop your widgets onto your dashboard to create a clean report layout that includes all the information you need.

Your data

Customize your widgets to show the data you want, the way you want to.

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Other useful integrations

Get a more inclusive view of your data by including these integrations in your dashboard too:

Read about DoubleClick Search
on our blog

Learn to use DoubleClick Search in
our Help Center

Digital marketing reporting dashboard

Get 10 dashboards for 15 days

Don't worry, we don't need your credit card info.