In this guide, you’ll learn the ins and outs of metrics reporting, the fluff-free data points to prioritize on, and how to create a metrics report or scorecard without sacrificing hours of your time.
Metrics reporting tracks crucial data points that tell you how close or far off you are in hitting your business objectives.
That way, you can:
Analyze promotional strategies confidently: Daily reporting helps marketing teams analyze what’s working in real time, implement improvements, and make the most of their budget.
Save time and money by a long shot: Time is money. The longer you push off reporting metrics, the more insights you’ll miss. Invest in a metrics reporting tool like DashThis to automate your workflow and gather more actionable insights in less time.
This cocktail visualization of different metrics gives you a snapshot of what’s happening in a single glance. Use it to back up your strategy when presenting to stakeholders in informed decision-making meetings.
Improve overall marketing campaigns and delight even the most challenging clients: The time you gain back from automated metrics reporting frees up more time to brainstorm better ideas for your campaigns.
Start your 15-day free trial with DashThis to reap the benefits of metrics reporting today.
Metrics set you on the right track.
Pick the wrong ones, and you’ll end up creating a marketing report full of fluff.
Every client has different goals for what they need to track, but here are the general “Big Four” key metrics you’ll want to master.
But first, a quick note on metrics definitions: Metrics are different from KPIs. While key performance indicators (KPIs) tie directly to business goals, metrics link to the processes and activities related to said business goals.
Metrics provide more context around the KPIs and tell you how close or far off you are in hitting your target. All KPIs are essentially metrics, but not all metrics are KPIs. In other words, a single KPI can have multiple metrics. For a detailed comparison, check out our guide on the difference between metrics and KPIs.
Social media is a lot more than Gen Zs chasing clout.
When used correctly, it's a megaphone for raising awareness and engaging with an untapped audience.
Include three popular social media performance reporting metrics in your list:
Note this all-in-one dashboard that displays the social media KPIs for Twitter and Instagram. It even breaks down the engagement by post for the latter.
SEO is often underutilized and misunderstood.
Just think about the number of times clients demand to prioritize vanity SEO KPIs without contextual reasons (looking at you, page views)... when they should focus on these sales-focused data points in their SEO analytics tools:
Organic traffic: A steady stream of healthy free traffic is a dream of many. Couple that with a high conversion rate, and you’ve got yourself a powerful lead generation machine. Dig into these data points for a clearer picture of your website traffic in DashThis’ SEO dashboard:
Google Analytics (GA) is an indispensable tool in every marketer’s stack—and free, to boot.
Here are three popular metrics we recommend to understand how visitors interact with your website and build a better user experience.
Navigating GA is an intimidating experience—even for seasoned users.
There’s just so much data!
Here’s a dashboard that turns Google Analytics KPIs into eye-catching graphics.
Sales metrics are unskippable, as they show how far along you are at hitting your end goals.
Note how the ecommerce dashboard below gives you an overview of the total store sales. The conversion rates, though erratic, have significantly improved compared to the previous year.
Here are three metrics for sales you need to track today:
In this section, learn how to create a dashboard for your metrics reporting with a few quick clicks.
Expert’s Tip: Stuck on what KPIs to focus on? DashThis sets up its widgets based on the most commonly used KPIs, so you can rest assured that you’re focusing on the most high-level data points.
Let’s say you’re creating a business dashboard to show clients how their multiple marketing channels are performing, but you’re not 100% sure which business metrics to focus on.
Click Preset Widgets > Multi-Channel Funnels, and DashThis will recommend the most popular business KPIs in no particular order.
Click Sharing Options > Share by Email to send the report to stakeholders when you’re ready. You can even set the frequency to automate your metrics reporting for greater convenience.
Don’t forget to save it as a custom report so that you can use it repeatedly across other clients of similar goals.
Now that you’re 100% convinced of the life-changing magic of metrics reporting, start your 15-day free trial with DashThis today.
There's no question metrics reporting is a prerequisite for marketers looking to improve their marketing campaigns, analyze results with confidence, and save time and money in the long term.
Dashthis has everything you need! Grab your 15-day trial today to unlock 10 dashboards for free.
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