Business dashboard

With effective analytical dashboards, you can track your business performance, improve your decision making process thanks to concrete data, and make sure all your internal business users are on the same page.

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Business dashboard

Track all your business metrics in one dashboard

Excel reports? No need for those anymore! Whether you're a small business, a large corporation or a marketing agency, a modern business requires proper online business analytics dashboard. This way you can keep an eye on your entire web presence, simplify the task of reporting on complex data, generate business intelligence and make informed decisions about sales and marketing.

What is a business dashboard?

A business dashboard is a reporting tool used to track key performance indicators (KPIs) related to your overall business performance. A business dashboard enables you to make informed decisions by using data visualization to show key metrics in a way that is easy to understand.

What is a business dashboard

Why use a business dashboard?

A business has a multitude of moving parts and operations processes that can affect its performance. A business dashboard enables you to gather your data from across your different management platforms in order to better align your internal efforts with your business goals.

Why use a business dashboard

What are the benefits of using a business dashboard?

Besides being a one-stop-shop for all your business performance data in one place, a business dashboard enables you to drill-down into specific key metrics when you need to make quick decisions, therefore helping you in your day-to-day project management.

What are the benefits of using a business dashboard

Create a streamlined business dashboard now!

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What are the best business intelligence KPIs

PPC, SEM, SEO, social media, email marketing... No matter what business marketing channels you use, there are a select few KPIs that you absolutely need to be tracking.

Business dashboard KPIs
  • Revenue per source

    Revenue per source

    This list widget shows your revenue earned from each source, such as organic search, referral traffic, paid search, social, or other.

  • Top landing pages

    Top landing pages

    This list widget shows the top landing pages according to number of sessions.

  • Goal completions

    Goal completions

    This widget shows the number of goal conversions for your specific business goal.

What are the top business metrics?

Get high level insights or drill down into your data sources; either way, here are the most important metrics you need to be tracking for an ideal decision making process.

business dashboard metrics
  • Conversion rate

    Conversion rate

    This business metric shows the percentage of sessions that resulted in a conversion or transaction.

  • Revenue


    This key metric shows the total revenue driven from your site or business.

  • Cost vs. revenue


    This business metric shows the total amount you paid for your ads.

  • Return on investment (ROI)

    Return on investment (ROI)

    This key metric is calculated by taking the total revenue (transaction & goal value), subtracting the overall costs, then dividing by the total revenue.

See all these KPIs and metrics in your very own business dashboard!

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Combine all your digital marketing tools

From Google Analytics to Facebook Ads to Adwords, YouTube to Moz... we support all the major analytics reporting tools you already use! And if you need data points from a different data set (say, Salesforce, for example) no worries; you can integrate your own custom data using CSV files. Plus, there's no need to repeat the process every month either, once you've set-up your CSV files for import, they'll automatically be updated every month!

Get started with our business dashboard template

There are so many key metrics you could be tracking in your business dashboard, and picking the right ones for your business can quickly become overwhelming. Fortunately, DashThis has got your back with dashboard examples you can start using right away that includes all the main KPIs you should be tracking.

Business dashboard template

How to create a real-time business dashboard

A business performance dashboard software doesn't need to be complex to be powerful. With DashThis, getting the necessary analytics for making informed decisions is as easy as 1-2-3!

Create your business dashboard

Create your DashThis account

All you need is your email and a password. Plus, you can start with a free account for 15 days!

Connect your data sources

Include data sources from all your business marketing channels into one simple system!

Create your data visualization dashboard

Either create your own custom business performance dashboard or start from one of our templates!

Create your business dashboard today!

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White label business dashboard design

Show your business data the way you want and simplify the task of data analysis and digital marketing project management with DashThis!

Custom domain

Replace the default DashThis URL by one that’s branded to your company, like

Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

white label themes 100% white label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports. 

More business dashboard examples

Marketing data visualization is important to make informed decisions, so no matter which area of your business you need to track, make sure you have a dashboard to see your most important metrics and KPIs at a glance.

Business dashboard examples

Ecommerce dashboard Ecommerce dashboard

Ecommerce businesses a lot of different factors at play, but the huge advantage that they have is that everything is online. Creating an all-in-one ecommerce dashboard for your business allows you to take advantage of all that online data by assembling everything in one single place.

Explore this dashboard

Executive dashboard Executive dashboard

Give your managers or executives - especially CEOs, CMOs or CIOs - the high-level view of the digital marketing data they want. An executive dashboard lets you track your KPIs across multiple digital marketing tools and present real-time data in a single dashboard.

Explore this dashboard

Small business dashboard Small business dashboard

A small business dashboard is an all-in-one dashboard that helps you grow your small business by allowing you to track all your marketing channels' key performance indicators, spot trends, and gather business intelligence. In short, it's the right tool for sales and marketing project management and reporting.

Explore this dashboard

Learn tips & tricks for your business dashboards

Our blog is always a great place to find tips of the reporting trade, as well as information on our product and updates. You can also sign up for our newsletter to get the latest info!

Business dashboard tips

Loved by thousands of organizations...

With satisfied clients across 120+ countries, DashThis is the power behind countless online marketing reports, here are some of the reasons why:

  • Easy, convenient, and fast to set up.
    Laurent Roumieu - PPC Analyst / Paid Search / Performance Media Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
  • The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
    Jonas Meister - Digital Marketing Strategist Jonas Meister Digital Marketing Strategist GnuWorld
  • We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
    Reef Digital Agency Director Hadrien Brassens Director Reef Digital Agency
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    Dave Ashworth - Technical SEO Consultant Dave Ashworth Technical SEO Consultant Organic Digital
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    Darian Kovacs - Digital Marketing & PR Specialist Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
  • We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
    Mariève Masse - SEO Specialist & Project Manager Mariève Masse SEO Specialist & Project Manager O2 Web
  • Saves a lot of time as I can pull data from various channels all within one platform!
    Natalie Martin - Digital Marketing Manager Natalie Martin Digital Marketing Manager Travel Tripper
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    Mark Strong - Vice President of Digital Marketing Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
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    Niek Van Santen - Managing Director Niek Van Santen Managing Director Bouncing Orange
  • This tool has helped us close new accounts and improve customer satisfaction.
    Jeff Schroeffel - President / Lead Consultant Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
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  • We use so many different reporting platforms - this consolidates what we give our clients.
    Leigh Ann Moltz - Digital Marketing Manager Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
  • DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
    Michelle Henderson - Founder Bad Cat Digital Agency Michelle Henderson Founder Bad Cat Digital
  • We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
    Brad Blackburn - Director of Search Engine Marketing at GravityFree Brad Blackburn Director of Search Engine Marketing GravityFree
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