There’s only one way to know if your marketing efforts are paying off.
And that’s by measuring your marketing KPIs.
But how do you know if you’re focusing on the right metrics? The last thing you want to do is track a tsunami of KPIs that add noise and distract you from your marketing goals.
In this post, let’s look at the most critical marketing KPIs you should measure today.
Whether you want to convert a potential customer to a loyal buyer for an ecommerce store; or optimize your return on investment (ROI) for your favorite client, this guide’s got you covered.
Marketing key performance indicators (KPIs) measure the results of your marketing channels.
[DashThis’ marketing dashboard includes preset KPIs, saving you time from grabbing data across multiple channels]
These KPIs show your marketing ROI, so marketers can:
So, what are the most crucial marketing KPIs you should measure?
This will depend on factors such as your business model, marketing campaigns, and levels of management (i.e., a VP of marketing will have different KPIs from a marketing manager).
Ah, social media. Endless grids of picturesque photos and 280-character posts that captivate attention... Since social media’s all about brand awareness, these are the top social media KPIs you want to focus on:
You shouldn't spend too much time filling out the KPIs in your social media report. Here’s an easier way in just two steps:
It’s a long-term game investing in organic search. Do it well, and you’ll reap the benefits for many years to come. Just imagine the number of leads you’ll attract just by ranking for one profitable keyword on the SERPs!
Want to amp up your lead conversion? Start by prioritizing these popular SEO KPIs:
[Scroll through the preset widgets and drag and drop your SEO KPIs within the report instead of grabbing them manually]
To edit the appearance of your SEO KPIs:
Content marketing isn't just about SEO alone—it also involves infographics, ebooks, and webinars. That’s a mouthful, isn’t it?
Here are the content marketing KPIs you should measure:
[As soon as you click the content marketing KPIs, DashThis will automatically grab the relevant data from your channels]
Overdeliver in your content marketing report. Include your recommendations directly in the dashboard instead of emailing your client.
You know you have a robust ecommerce sales funnel when you’re consistently attracting new and repeat customers. Want to continue to slay your sales revenue? Here are the ecommerce KPIs you should pay attention to:
[You know the drill. Click your ecommerce KPIs and let DashThis handle the rest]
Instead of creating a report from scratch, use DashThis’ ecommerce template:
Pay-per-click (PPC) ads are a no-brainer if you want immediate traffic and sales. If you want a powerful traffic and sales engine, invest in both SEO and PPC! Here are the popular PPC KPIs you should track today:
[Take your pick. DashThis offers multiple pre-made PPC report templates. Want to compare two PPC campaigns over a specific period? Or track the evolution of your best-performing PPC campaign? DashThis can do them all.]
Your PPC report can even display data from multiple channels. Here's how it looks when you pull your PPC KPIs from Google Ads, LinkedIn Ads, and Bing Ads.
Email generates $38 for every $1 spent—that’s a massive amount of dollars. Want to grow your email list, boost subscribers’ engagement, and acquire new customers? Here are six popular email marketing metrics:
[Easily create your Campaign Monitor or MailChimp email report with a few quick clicks on DashThis]
You know what to do. Grab your free email marketing report template and let DashThis pull your email stats automatically. Next, share it seamlessly with your client.
Look at the business model and marketing goals to select your must-track KPIs.
A content marketing agency specializing in blog post optimization should track KPIs such as keyword ranking and organic traffic.
Creating reports shouldn't eat into your productivity.
Run a full-service marketing agency and need an easier way to create an all-in-one marketing KPI dashboard?
DashThis is also hyper-customizable. It offers unlimited client accounts, data sources, and users (great for big marketing teams!).
Clone reports, white-label them, and save time collecting cross-platform data. Grab your free DashThis 15-day trial, and automate your reporting today.
Gather all these KPIs into one beautiful, automated report.
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