Web analytics KPIs Included
Web analytics doesn't need to be difficult. Our web analytics reports have handy widgets for all the KPIs you need so you can create awesome marketing performance reports and make the most of your analytics data.
The only web analytics report template you'll ever need
From SEO to social media, track every key metric you want in a single digital marketing reporting template.
Start your free trialGet 10 dashboards for 15 days
Our web analytics report template gets your data working for you
If you're running multiple marketing campaigns across multiple channels you've got a lot of data to deal with - keep it all in one spot, display it where and how you want and see at a glance how your marketing efforts are performing.
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Traffic Sources
- Channel (organic Search, paid search ,referral, etc)
- Source
- Medium
- Source/Medium
- And more!
These KPIs tell you where your web traffic is coming from so you can target sales, see your high performing channels and also where you might need to tweak things a little bit.
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Landing pages
- Bounce Rate
- New Users
- Session Duration
- Pages/sessions
- Page Load time
- Pageviews
Landing pages are the entryway to conversions so it's essential they're optimized. Our web analytics report has the key landing page KPIs preloaded for you so you can get straight into making sure your landing pages are top notch.
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Goals & conversions
- Goal conversions (or goal completions)
- Goal conversion rate
- Goal abandoned
- Goal value
This is where the rubber hits the road in digital marketing, so tracking conversions is essential. Your conversion metrics tie in with landing page performance and traffic sources, which is why our web analytics report lets you have all these stats in the same place.
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Campaign Performance
- Adwords Ad spend
- Avg cost-per click (CPC)
- Conversion Rate
- Return-on Investment (ROI)
PPC ads, whether on search engines or social media, can be a great way to drive sales but only if it's done properly. Our web analytics report template has all the top metrics so that you can ensure your PPC campaigns are generating the ROI you want.
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Social Media Performance metrics
- Engagement Rate
- Likes and shares
- Facebook Ads costs
- LinkedIn Post Reach
Whether you want to increase brand awareness, traffic acquisition, or conversions, social media is a killer digital marketing platform - and tracking your success is critical. That's where our web analytics report comes in.
How to create your own web analytics report
Whether you're an ecommerce site or a brick and mortar business, we've made it super simple to create awesome web analytics reports. Three steps and you'll be up and running.
Create your free DashThis account
You only need an email and a password.
Connect your favourite web analytics integrations
Whether you want custom Google Analytics reports (just connect your Google Analytics account), social media or PPC, we've got you covered for pretty well any digital marketing integration.
Select your analytics report template
Choose Google analytics report template, social media report, email marketing report, or more from the drop-down menu.
Get all your web analytics working together with our 34+ integrations
Have all your digital marketing stats in one convenient dashboard (and if you have custom data, just upload it in a CSV file)
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Google Analytics
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Google Ads (Adwords)
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Google Search Console
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Facebook Insights
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Facebook Ads
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Facebook Business Manager
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Instagram
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Instagram Ads
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LinkedIn Pages
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LinkedIn Ads
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Twitter
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YouTube
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SEMrush
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Moz
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Ahrefs
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Majestic
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Bing Ads (Microsoft Advertising)
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Google+
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Mailchimp
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Campaign Manager (Doubleclick)
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Search Ads 360 (Doubleclick)
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Searchmetrics
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ClickMeter
Automated reporting, custom reports
While we offer a stack of report templates to choose from, that doesn't mean you're stuck with what we give you. Our templates are fully customizable so you can set them up exactly how you want. And, once your digital marketing tools are connected, we take care of the data fetching for you.
Unlimited Users
With DashThis, you don't pay per user so you can always be sure that whoever needs access to your dashboard will get it - no matter the size of your team.
Custom Reports
Our report templates are customizable at every level, from widgets to logos to colour schemes. After all, it's your data and you should be able to display it how you want.
White Label web analytics reports
Create web analytics reports that match your clients' branding - you can use a custom URL, a custom design, or both.
Bulk Creation & Editing Service
We're here to make digital marketing simple - which is why we offer a bulk dashboard creation and editing service.
Bulk dashboard creation
Need to import or create a huge stack of dashboards? No problem! Just tell us what you want and we'll create them for you.
Bulk dashboard editing
If you need to make changes to a bunch of your existing dashboards, let us know and we'll take care of it for you
Our web analytics reports
No matter what kind of report you want to create, we've probably got a template you can use to get started.
Digital Marketing report
Ensure your marketing efforts never miss a beat with our digital marketing report. It'll give you a global view of your marketing campaigns (or you can drill down into the detail if you want).
Google Analytics report
Ensure your marketing efforts never miss a beat with our digital marketing report. It'll give you a global view of your marketing campaigns (or you can drill down into the detail if you want).
Email Marketing report
Email marketing can be effective but you need to make sure your content is optimised. Using our email marketing template makes tracking results a breeze.
Facebook Ads report
Ensure your Facebook Ads campaigns are performing the way you want with our Facebook Ads report. It's intuitive, comprehensive and totally customisable.
Other Templates for Marketers
Need some other types of reports? No problem - we've probably got them
PPC Report Template
PPC isn't always easy but our PPC report template does save you a heap of time and effort
Digital Marketing Report Template
With our digital marketing report, tracking clients' campaigns has never been easier.
SEO Report Template
Ensure your SEO game is on point with our SEO report template.
Join the Club… We Saved You a Seat!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
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Easy, convenient, and fast to set up.
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The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
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We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
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DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
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Game changer for client communications and expectations. Also help in the sales process!
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We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
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Saves a lot of time as I can pull data from various channels all within one platform!
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Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
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I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
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Simple, easy, flexible, and versatile tool with a great UI.
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Phenomenal customer service.
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This tool has helped us close new accounts and improve customer satisfaction.
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DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
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We use so many different reporting platforms - this consolidates what we give our clients.
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DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
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We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
