Create Dashboards Using DoubleClick Search API


DoubleClick Search is a tool to manage your search marketing campaigns efficiently. With great search marketing campaigns come great reports! That’s why we integrated DoubleClick Search reporting API. It’s now easy to create dashboards and reports using your DoubleClick Search performance data.

We created the following standard KPIs available from the Indicators drop down menu:

  • Average Position
  • Impressions
  • Cost
  • Cost Per Click (CPC)
  • Clicks
  • Cost Per Click (CPM)
  • Click-Through-Rate (CTR)
  • Top Campaigns (Clicks)

What are the metrics and dimensions available?

Dimensions are:

  • Campaign

Metrics are:

  • Ad Clicks
  • Cost Per Thousand Impressions (CPM)
  • Ad Impressions
  • Average Ad Position
  • Cost Per Click (CPC)
  • Ad Cost
  • Click-Through-Rate (CTR)

Do you need to create a dashboard using data from DoubleClick Search API? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

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