Create Dashboards using Marchex Call Tracking API

Marchex Call Dashboards

Marchex is widely used to track calls. One particular feature is its API that makes it easy to integrate into existing systems and reporting infrastructure. Thus, we recently integrated the Marchex Call Tracking API into DashThis.

 

We created the following standard KPIs available from the Indicators drop down menu:

 

  • Total number of calls
  • Calls by campaign
  • Calls by group


What are the metrics and dimensions available?

 

Dimensions are:

 

  • Ad Group
  • Call Status
  • Campaign


Metrics are:

 

  • Average call duration
  • Number of calls


Do you need to create a dashboard using data from Marchex Call Tracking API? Then, you should try DashThis!

Stéphane Stéphane Guérin

Stéphane has been working on business web projects for more than 15 years. After creating and selling numerous web marketing agencies and web apps, he founded DashThis in 2011. Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

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