Create Dashboards using Marchex Call Tracking API

Marchex is widely used to track calls. One particular feature is its API that makes it easy to integrate into existing systems and reporting infrastructure. Thus, we recently integrated the Marchex Call Tracking API into DashThis.

We created the following standard KPIs available from the Indicators drop down menu:

• Total number of calls
• Calls by campaign
• Calls by group

What are the metrics and dimensions available?

Dimensions are:

• Ad Group
• Call Status
• Campaign

Metrics are:

• Average call duration
• Number of calls

Do you need to create a dashboard using data from Marchex Call Tracking API? Then, you should try DashThis!