Create Dashboards using Marchex Call Tracking API

Marchex is widely used to track calls. One particular feature is its API that makes it easy to integrate into existing systems and reporting infrastructure. Thus, we recently integrated the Marchex Call Tracking API into DashThis.

We created the following standard KPIs available from the Indicators drop down menu:

  • Total number of calls
  • Calls by campaign
  • Calls by group

What are the metrics and dimensions available?

Dimensions are:

  • Ad Group
  • Call Status
  • Campaign

Metrics are:

  • Average call duration
  • Number of calls

Do you need to create a dashboard using data from Marchex Call Tracking API? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at!
View his LinkedIn profile or email Stephane:

Category: Marketing Dashboards, Tutorials | Tags: , Comment »


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