Keyword ranking is the position a specific web page holds in search engine results (Google, Bing, etc.) for a given keyword query. When conducting your keyword research, You are probably looking at the search intent, volume, snippets, and of course, your keyword ranking. Here's everything you need to know about that metric.
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Keyword rankings are your web page's position in search results (from Google, Bing or other search engines) for a particular keyword search query. In other words, it’s your google rank, the spot your URL has on the search engine when someone enters a particular keyword is your keyword ranking (1st, 10th, 256th).
You can track keyword rankings as a list of all the best keywords you rank for on Google for example to have a good idea of what pages and keywords worked best.
In your keyword research process, you do not have to calculate the keyword ranking yourself. You must use an SEO tool, that offers a search engine ranking tool or keyword ranking tool to find out which keywords are ranking best.
Usually, you want to rank as high as possible on search engines, ideally, you aim for 1st place, but any ranking on the 1st page is considered quite good. Usually, search engines will show about 10 results per page, so a good ranking is between 1 and 10, ideally as close as possible to 1.
A bad keyword ranking is anything more than position 10. If your URL is on page 2 or more of the search engine, chances are you’ll have no impressions, no clicks, and no traffic, so it’s not so good. A typical searcher will find the information they are looking for in the first few results, thanks to the algorithm finding the most relevant ones to feature first.
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Here are some of the best practices you should keep in mind when making your lists of keywords and improving your chances of ranking.
Focus on long-tail keyword
Ranking on the first page can be quite difficult at first. So to help you, look for new keywords in your google search that would be easier to tackle. Long-tail keywords usually get lower volumes but are more targeted and that could be beneficial for you particularly if you are new to the game of SEO and don’t have a stellar domain authority.
Use keyword rank checker tools
When tracking your SEO and ranking data you want to make sure you have the right information, have at least one good tool to give you your keyword position can be enough, but it’s always good to have another data source for your rank checking.
Have a solid backlink strategy
The algorithm is complex, and having a good ranking position is more than just creating good content marketing for your target keywords. Backlinks will help you build authority which should help you with your SEO ranking and be able to get more search traffic, a better site’s ranking, for better search terms. Make sure to get high-quality backlinks as Google know the difference.
A keyword ranking is the position your web page holds in search engine results (on Google, Bing, or other search engines) when someone searches for a specific keyword. For example, if your page appears 4th in Google results for "SEO reporting tool," your keyword ranking for that query is #4. Rankings range from position 1 (top of page 1) to hundreds of pages deep.
A good keyword ranking is any position between 1 and 10, meaning your page appears on the first page of search results. Position 1–3 captures the most clicks by far. Anything beyond position 10 (page 2 and further) typically receives very little organic traffic, as most users find what they need in the first few results.
The four main types of keywords are: informational (the user is looking to learn something, e.g. "what is keyword ranking"), navigational (the user is looking for a specific brand or site, e.g. "DashThis login"), commercial (the user is researching options before buying, e.g. "best keyword tracking tools"), and transactional (the user is ready to take action, e.g. "keyword rank tracker free trial"). Understanding keyword types helps you match content to search intent and improve your rankings.
You can check your keyword ranking using SEO tools like Google Search Console (free), Ahrefs, Semrush, AccuRanker, or Keyword.com. These tools show you which keywords your pages rank for, at what position, and how those rankings change over time. For ongoing monitoring, connect your keyword tracking data to an automated reporting tool like DashThis to see all your ranking data in one dashboard.
Yes, keyword ranking is an SEO KPI. It measures how visible your content is in organic search for the terms that matter to your business. Tracking keyword rankings over time tells you whether your SEO strategy is working, which pages need optimization, and where you have opportunities to outrank competitors. It's most useful when monitored alongside related KPIs like organic traffic, click-through rate, and impressions.
