What is an AdWords report?
An AdWords report lets you showcase your hard work on clients' AdWords campaigns and also make strategic decisions about your clients' online marketing campaigns based on comprehensive PPC reporting.
AdWords Reports for Clients
An AdWords report lets you track all the essential Google Adwords KPIs in one convenient platform and easily create Google Adwords reports for your clients.
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An AdWords Dashboard for your clients
AdWords is one of the most common PPC tools marketing agencies use and it's essential that your agency effectively tracks and report on your clients' AdWords campaigns.
Why use Adwords reports?
Client reporting is a key aspect of creating a good working relationship with your clients. A customizable AdWords report will allow you to explain exactly how your work affects your client's business and inform future paid search marketing efforts.
What are the benefits of using AdWords reports?
The benefits of using AdWords reports for your clients include being able to demonstrate the value of your work to your clients, keeping your clients informed about how their campaigns are doing and improving overall client satisfaction with your work.
What are the best Adwords reports KPIs?
Selecting the right KPIs to track isn't always easy. Here are a few of the top AdWords KPIs you should consider keeping an eye on:
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Click-through rate
This KPI widget tells you how many people are clicking an ad and going through to a webpage.
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Average position
This KPI widget displays where ads are on a Google search page when they are clicked on.
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Cost-per-click
This KPI widget displays the amount of money you're paying every time someone clicks on an ad.
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Cost-per-conversion
This KPI widget tells you the amount of money you're paying for every conversion from your ad campaign.
What are the top AdWords reports metrics?
Just like KPIs, it's important that you select the right AdWords metrics to track so that your PPC reports contain the key information for you and your client.
Cost
Easily stay on top of your AdWords campaign costs. Our AdWords report template lets you track key KPIs such as ad spend, costs per click (CPC), return on ad spent (ROAS) and more!
Clicks
Track your ad spend and see how much traffic your ad is generating. You can track key KPIs like clicks, click-through rate (CTR), impressions, average position and many more.
AdWords Performance
Show your AdWords data exactly how you want. You can break down your important metrics by campaign performance, ad group, ad or keyword performance.
Conversions
Conversions are a key AdWords metric you'll want to keep an eye on. We'll let you track conversions, conversion rate and total conversion value.
What platforms should an AdWords report include?
There's more to digital marketing than PPC campaigns. In addition to AdWords, a good report will contain the other online marketing channels you're using so that you can learn how each channel works with the other to help you reach your business goals.
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Google Analytics 4
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Google Ads (Adwords)
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Meta Ads
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TikTok Ads
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Hubspot
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Klaviyo
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Facebook Insights
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Facebook Ads
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Facebook Business Manager
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Instagram
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Instagram Ads
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LinkedIn Pages
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LinkedIn Ads
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YouTube
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Google Search Console
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Google My Business
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SEMrush
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Moz
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Ahrefs
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Bing Ads (Microsoft Advertising)
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Google+
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Mailchimp
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CallRail
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Campaign Monitor
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WebCEO
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Custom Data
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Google Sheets
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keyword.com
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AdWords report example
Create your AdWords reporting dashboard with all your AdWords key metrics in one place. DashThis' AdWords dashboard sample gets your marketing team off to a great start, thanks to its preset KPIs, multiple available data sources, and easy-to-use features.
How to create an AdWords report
Plug in your own data from across different marketing platforms for easy data visualization. Displaying your marketing analytics is as easy as 1-2-3!
Create your DashThis account
All you need is your email and a password. Plus, you can start by using the tool for free!
Connect your tools
Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!
Create your AdWords report
Whether you choose from among our preselected templates or create your own from scratch. It's all a matter of dragging-and-dropping the KPIs you want!
White label AdWords report design
Since your Adwords reports are really your way of showing the results of your marketing efforts to your clients, it's important that they reflect your brand.
Custom domain
Replace the standard DashThis interactive dashboard URL with one branded to your company (dashboards.yourcompany.com maybe?).
Custom theme
Fully customize your adwords report design with your brand, your client’s brand, or even your favourite colour schemes!
Colour themes
Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.
More reports for digital marketers
DashThis has dashboards for every marketing specialty, depending on the type of data you want to track and for whom.
Google Analytics dashboard
Supplement your AdWords reports with a Google Analytics dashboard - PPC and web analytics often go hand in hand and you'll want to see how both are working together.
Ecommerce dashboard
Our ecommerce dashboard makes it easy to ensure your digital marketing efforts are dialed in and your sales and inventory stats are right where they should be.
Facebook dashboard
The marketing potential of Facebook is enormous and you’ll want to do everything you can to capitalize on it. Our Facebook dashboard helps you optimize your Facebook marketing efforts.
AdWords dashboard best practices
Learn more about digital marketing best practices and read trick of the trade from some of the best in the business.
Join the Club… We Saved You a Seat!
DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!
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DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
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